BIO refining

Over the last 35 years Presidents have promised to make sure that America would not have a future energy problem. Yet concern for oil and energy has also grown over the decades as the economies for both the united States and other countries have expanded. On April 28, 2010 in Macon, Missouri, President Obama gave a short speech at the POET BIO refining plant where he talked about the subjects of foreign oil dependency. The environmental costs of relying fossil fuels, and clean and alternative energies.Not o mention al the new Jobs that he believes will be created by following his energy security plan. Obama was honest in talking about how moving forward clean energy is a long-term plan that could take decades to come to fruition. In searching the University Library I did not discover any articles that openly opposed investing In alternative energies. Even though I was hoping to find at least one that was strongly opposed to Investing In clean energy to use as an opposing viewpoint. I have become somewhat of a conservationist.I am a strong supporter of recycling, and reducing what ends up in the landfills. I believe that we do need to invest in renewable energy, and that changes do need to be made to protect the environment and reduce global warming. In the end more drilling is only a temporary solution to reducing America's dependency on foreign OLL regardless of what country the OLL comes from. I was Door In ten Mont AT January, wanly makes me a Capricorn. I nouns I ah not put much faith in astrology I do find that I possess many of the Capricorn traits.I have often been labeled as being negative, but I defend myself as being a realist. My biggest peril is locking myself into Just one way of thinking. While writing this essay about drilling for more oil I found it to be a much more complex issue. There are some extremist organizations like Greenback (mm. ‘. Greenback. Org) that would have all the oil exploration immediately halted. While I understand the ir viewpoint, I do not often approve of their methods.

Short & Long Term Career Goals

Education has always been an important aspect of my life. Although there have been trials and tribulations I have surmounted them. My story is not one of a privileged life not wanting or wishing for anything. Instead it is a dream, a dream to be able to fulfill what is my destiny. On December 14, 2005 I will have my associate's degree; it has been a long time coming, and it is finally here. I have managed to maintain full time work to support myself and my family while attending to school to accomplish one of my life long dreams. By attending Drexel this would not only afford me the opportunity to continue my dream of furthering my education but it will also allow me to advance in my industry. My short term career goals include furthering my education in business administration; Drexel will allow me to do that. Long term Drexel will give the tools, confidence, and background necessary to advance even further in my career goals. Business has been my passion for a number of years, Drexel will allow me to have more of a hand on approach, and it will allow me to be even more of a key player in the business industry. Over time my goals continue to grow and advance, Drexel will allow me to make my current goals a reality and work toward my future goals and the ones that I will create in the future. The main way that Drexel would help me with my current and future goals is through affording me a great education, with a wonder staff and plentiful resources as my disposal. These tools are priceless, and impossible to truly measure. All I can say is that it is my beliefs that Drexel is the best place for me to continue my education. Through researching the school and the programs that are offered through Drexel, I believe that the business program best suits my life style. The program allows flexibility which is extremely important in my life. My short term career goals include: advancing my knowledge base in the field of business administration, balancing work and family, becoming more confident in my abilities as a degreed professional, learn how to deal more efficiently in my professional life and personal life. Drexel can help me reach these goals by, affording me the opportunity to have a flexible school schedule, by teaching me the necessary tools to needed to become more confident in my personal and professional abilities, giving me a platform to increase my skills in business as well as interpersonal skills necessary to survive in the business world. Long term goals include, advancing into a higher position with my current employer, or possibly starting my own business, becoming a motivator and teacher to others through my knowledge and experience. Drexel can aid me in reaching these long term goals in the same ways that Drexel can help me reach the short term career goals. One is through allowing a platform to gain further education in the field of business. By advancing my knowledge in the field of business, I hope to be able to be an inspiration to others, as well as have the tools necessary to be effective in my endeavors as well as help others obtain their lifelong goals. Drexel University is the perfect fit for me. I know that if I am allowed to become a part of the student body all of my dreams will become realities. There is no where to go but up with a Drexel education. If given the opportunity you will not be disappointed. I give every endeavor 100%! Education is necessary in continuing my goals. My Bachelors is just the beginning, just a single step leading up the stairway of my lifelong dreams. Thank you in advance for considering me for your Bachelors program.

7 Chankras Essay Example for Free

7 Chankras Essay ? Chakra is a Sanskrit word meaning spinning wheel. Chakras are part of the subtle anatomy. The seven major chakras line up from the crown of the head to the base of the spine and connect to various endocrine glands. Each major chakra is directly associated with many aspects of the mind-body-spirit dynamic. When a specific chakra is closed, distorted, or congested, the perception of stress, disease, or illness may result (Seaward, 2012, p. 72.) Of the seven major subtle energy chakras, Western culture only recognizes the seventh chakra, known as the crown chakra. The first chakra is known as the root chakra. It is found at the base of the spine. This chakra is associated with safety and security issues; it represents our foundation and feeling of being grounded (â€Å"The 7 Chakras for Beginners,† 2009.) Furthermore, the root chakra is connected energetically to some organs of the reproductive system, hip joints, lower back, and pelvic area. Some health issues that are believed to correspond with disturbances of the root chakra include lower-back pain, sciatica, rectal difficulties, and some cancers (Seaward, 2012, p. 73.) Some of the emotional issues tied to the root chakra include survival issues such as financial independence, money, and food (â€Å"The 7 Chakras for Beginners,† 2009.) This chakra is known as the seat of the Kundalini energy, a spiritually based concept that is yet to be understood in Western culture (Seaward, 2012, p. 73.) If the Western Culture were to accept the root chakra, it would promote a deep, person al relationship with Earth and nature. When one is rooted in life, they are filled with satisfaction, stability and inner strength (â€Å"The Human Chakra System,† 2009.) The second chakra, known as the sacral chakra, is associated with the sex organs, as well as personal power in terms of business and social relationships (Seaward, 2012, p. 74.) It describes our connection and ability to accept others and new experiences. It is located in the lower abdomen, about 2 inches below the navel and 2 inches in (â€Å"The 7 Chakras for Beginners,† 2009.) The sacral charka deals with emotional feelings that are associated with issues of sexuality, sense of abundance, pleasure, and self-worth. When self-worth is viewed through external means like money, job, or sexuality, this created an energy distortion in this region. Obsessiveness with material gain is believed to be a means to compensate for low self-worth, therefore, created a distortion to this chakra. Some of the symptoms associated with this chakra include menstrual difficulties, infertility, vaginal infections, ovarian cysts, impotency, lower-back pain, sexual dysfunction, slipped disks, and b ladder and urinary infections (Seaward, 2012, p. 74.) Accepting the sacral chakra would encourage people to more easily open themselves towards others, especially the opposite sex (â€Å"The Human Chakra System,† 2009.) The solar plexus chakra, located in the upper stomach region, is the third chakra. This chakra feeds into the organs of the gastrointestinal tract, including the abdomen, small intestine, colon, gallbladder, kidneys, liver, pancreas, adrenal glands, and spleen. This region is associated with self-confidence, self-respect, and empowerment (Seaward, 2012, p. 74.) It relates to our ability to be confident and in-control of our lives (â€Å"The 7 Chakras for Beginners,† 2009.) The solar plexus chakra is commonly known as a gut feeling – an intuitive sense closely connected to our level of personal power. Blockages to this chakra are thought to be related to ulcers, cancerous tumors, diabetes, hepatitis, anorexia, bulimia, and all stomach-related issues (Seaward, 2012, p. 74.) Should the Western Culture accept the solar plexus chakra, it would promote feelings of peace and inner harmony within one’s self and in life. It would allow people to accept themselves complete ly, and respect the feelings and character traits of others (â€Å"The Human Chakra System,† 2009.) The fourth chakra is known as the heart chakra. It is considered to be one of the most important energy centers of the body. The heart chakra refers to our ability to express love (Seaward, 2012, p. 74.) It is located in the center of the chest, just above the heart (â€Å"The 7 Chakras for Beginners,† 2009.) The heart is not the only organ closely tied to this chakra as the lungs, breasts, and esophagus are included. Symptoms of a blocked heart chakra include heart attacks, enlarged heart, asthma, allergies, lung cancer, bronchial difficulties, circulation problems, and problems associated with the upper back and shoulders. An important association exists between the heart chakra and the thymus gland. The thymus gland gets smaller with age and is believed to be a reflection of the state of the heart chakra (Seaward, 2012, p. 74.) The advantage those in the Western Culture would see from accepting the heart chakra involve warmth, sincerity and happiness. These energies open th e hearts of others, inspiring confidence and creating joy among them (â€Å"The Human Chakra System,† 2009.) The fifth charka is located and greatly connected to the throat. Organs associated with the throat chakra are the thyroid, parathyroid glands, mouth, vocal chords, and trachea. This chakra represents the development of personal expression, creativity, purpose in life, and willpower (Seaward, 2012, p. 74.) The inability to express oneself in feelings or creativity distorts the flow of energy to the throat chakra and is thought to result in chronic sore throat problems, throat and mouth cancers, stiffness in the neck area, thyroid dysfunction, migraines, and cancerous tumors in this region (Seaward, 2012, p. 75.) Upon acceptance of the throat chakra, individual feelings, thoughts and inner knowledge could be expressed freely and without fear. Individuals are not manipulated by other’s opinions and they are able to stay true to who they really are without fear (â€Å"The Human Chakra System,† 2009.) The sixth chakra, known as the brow or third eye, is located on the forehead, between the eye brows. It refers to our ability to focus on and see the big picture (â€Å"The 7 Chakras for Beginners,† 2009.) This chakra is associated with intuition and the ability to access the ageless wisdom or bank of knowledge in the depths of the universal consciousness. As energy moves through the dimension of universal wisdom into this chakra, it promotes the development of intelligence and reasoning skills. The sixth chakra is directly connected with the pituitary and pineal gland and feeds energy to the brain for information processing. The wisdom channeled through the brow chakra is more universal in nature with implications for the spiritual aspect of life. Diseases caused by dysfunction of the brow chakra include brain tumors, hemorrhages, blood clots, blindness, comas, depression, and schizophrenia. These types of diseases are believed to be caused by an individual’s inability to see something that is extremely important to their soul growth (Seaward, 2012, p. 75.) The biggest advantage to the acceptance of the third eye chakra is an increased ability of visualization and comprehension of things intuitively. In today’s society, too many people don’t trust their instincts (â€Å"The Human Chakra System,† 2009.) The seventh is the crown chakra. It is located at the very top of our head. It represents our ability to be fully connected spiritually (â€Å"The 7 Chakras for Beginners,† 2009.) The highest level of consciousness is reached when the crown chakra is fully open and functioning. Although no specific disease or illness may be associated the crown chakra, every disease has a spiritual significance (Seaward, 2012, p. 75.) Some of the emotional issues associated with this chakra include inner and outer beauty, our connection to spirituality, and pure bliss (â€Å"The 7 Chakras for Beginners,† 2009.) Western Culture is accepting only of this chakra. In fact, it is highly useful in acupuncture therapy. Resources MindBodyGreen. (2009, October 27). The 7 Chakras for Beginners: Healing, balancing, and opening your chakras with exercises, foods, colors. Retrieved January 10, 2013 from http://www.mindbodygreen.com/0-91/The-7-Chakras-for-Beginners.html Richards, R. (2009, September 20). The Human Chakra System. Retrieved January 10, 2013 from http://www.rickrichards.com/chakras/Chakras2.html Seward, B. L. (2012). Managing Stress: Principles and strategies for health and well-being. Burlington, MA: Jones & Bartlett Learning 7 Chankras. (2016, Dec 10).

Legal History Essay Example | Topics and Well Written Essays - 2000 words

Legal History - Essay Example The law is no longer a fabric of clearly-defined spectrums, but is rather a patchwork quilt of various shades of gray. This framework is important in that it stimulates self-interrogation. It does away with the all-too-convenient givens of a legal system - that there is but one set of "correct" rules and that legal decisions are but logical outcomes of tested principles that are empirically-replicable. This is perhaps the best frame to undertake as we wade through the murky waters of legal history - navigating through Roman and anglo-saxon law; and moving towards and studying the various subtopics such as criminal law and justice, tort and restitution law, and gender law. Roman law is the legal system of ancient Rome, covering more than one thousand years from the twelve tables to the Corpus Juris Civilis. Animated in large part by the great thinkers of its time, this provides ready example that the law is more a patchwork quilt of the evolving mindsets of the day, than a steady and solid rock. For example, the great thinker Cicero maintains that there was no distinction between that which was morally good and what was useful to man. To quote from Cicero, "Virtue is a habit of the mind, consistent with nature and moderation and reason." [Rhetorical Invention (bk. II, sc. LIII)] Much of this has been influenced by Platonic philosophy which is hinged on moral virtue as practiced by just rulers. As such, the concept of government and duty has underlain much of ancient law and has aided the people of the time in charting their destiny. The interface between law and literature and the arts provides insights into how legal history was shaped during the past. Much of the law was influenced by the cultural milieu of the time. To quote from Green (1929): It is generally understood that the plays of Plautus, based on Greek models and avowedly translations of Greek comedies, have been so adapted for presentation to a Roman audience that they present a mixture of Greek and Roman elements. But the extent to which materials of each kind are used has been the subject of considerable discussion rather wide disagreement. Especially is this true as to the legal questions involved in the questions presented. The law of restitution Another field of law which would demonstrate how the law indeed is borne of subjective experiences and interpretations, rather than fixed principles is the law on restitution. The road towards accepting free acceptance as an iron-clad principle in the law of restitution may appear tantalizing to some, but as many legal scholars have pointed out, it is a road fraught with many dangers. Indeed, even the larger fulcrum on which it rests - the broad concept of unjust enrichment - has been the source of vociferous disagreement. So murky are the waters that judicial acceptance of the concept through the years has been less than overwhelming. The farthest it has reached, according to Hedley (1995) is this: a considerable number of judges now recognize that there is an important subject called restitution and that in general terms, it concerns the removal of benefits that would otherwise unjustly enrich the defendant. It is not difficult to imagine that jurisprudence surrounding the much more limited principle of free acceptance is even narrower. To aspire for universality or even, less

Maintenance Strategy Math Problem Example | Topics and Well Written Essays - 3750 words

Maintenance Strategy - Math Problem Example As the paper outlines, mÐ °ny Ð ¾f the bÐ °tÃ' h reÐ °Ã' tÐ ¾rÃ'• Ð °re Ã'•emibÐ °tÃ' h (Ð °lÃ'•Ð ¾ Ã' Ã °lled fedbÐ °tÃ' h) reÐ °Ã' tÐ ¾rÃ'• in whiÃ' h Ð °n initiÐ °l Ð °mÐ ¾unt Ð ¾f mÐ °teriÐ °l iÃ'• Ã'€lÐ °Ã' ed in the reÐ °Ã' tÐ ¾r, the liquid iÃ'• heÐ °ted tÐ ¾ the deÃ'•ired temÃ'€erÐ °ture, Ð °nd then Ð °dditiÐ ¾nÐ °l feed Ð ¾f freÃ'•h reÐ °Ã' tÐ °nt iÃ'• grÐ °duÐ °lly Ð °dded tÐ ¾ the veÃ'•Ã'•el. ОÃ'€timÐ °l Ã' Ã ¾ntrÐ ¾l theÐ ¾ry hÐ °Ã'• has been widely uÃ'•ed tÐ ¾ derive Ð ¾Ã'€erÐ °tiÐ ¾n Ã'€Ð ¾liÃ' ieÃ'• fÐ ¾r bÐ °tÃ' h reÐ °Ã' tÐ ¾rÃ'• (FiliÃ'€Ã'€i-BÐ ¾Ã'•Ã'•y et Ð °l., 1989). MÐ °ny Ã'€Ð °Ã'€erÃ'• hÐ °ve been Ã'€ubliÃ'•hed where different Ð ¾Ã'€timÐ °l Ã' Ã ¾ntrÐ ¾l deÃ'•ignÃ'• Ð °re exÃ'€lÐ ¾red, rÐ °nging frÐ ¾m reÃ' urrent neurÐ °l netwÐ ¾rk mÐ ¾delÃ'• (XiÐ ¾ng Ð °nd ZhÐ °ng, 2005) tÐ ¾ Ð ¾n-line dynÐ °miÃ'  Ð ¾Ã'€timizÐ °tiÐ ¾n (Ð rÃ'€Ð ¾rnwiÃ' hÐ °nÐ ¾Ã'€ et Ð °l., 2005). The intereÃ'•ted reÐ °der iÃ'• referred tÐ ¾ the reÃ' ent Ã'•urvey by Ð…metÃ'• et Ð °l., 2004 I.Y. Ð…metÃ'•, J.E. Ð ¡lÐ °eÃ'•, E.J. NÐ ¾vember, G.Ð  . BÐ °Ã'•tin Ð °nd J.F. VÐ °n ImÃ'€e, ОÃ'€timÐ °l Ð °dÐ °Ã'€tive Ã' Ã ¾ntrÐ ¾l Ð ¾f (biÐ ¾)Ã' hemiÃ' Ã °l reÐ °Ã' tÐ ¾rÃ'•: Ã'€Ð °Ã'•t, Ã'€reÃ'•ent Ð °nd future, JÐ ¾urnÐ °l Ð ¾f Ð  rÐ ¾Ã' eÃ'•Ã'• Ð ¡Ã ¾ntrÐ ¾l 14 (2004), Ã'€Ã'€. 795–805. The fÐ ¾llÐ ¾wing nÐ ¾tÐ °tiÐ ¾n will be Ã' Ã ¾nÃ'•idered in the next Ã'•eÃ' tiÐ ¾nÃ'•: †¢ iÃ'• the veÃ' tÐ ¾r Ð ¾f Ã' Ã ¾nÃ' entrÐ °tiÐ ¾nÃ'• Ð ¾f the invÐ ¾lved Ã' hemiÃ' Ã °l Ã'•Ã'€eÃ' ieÃ'•. †¢iÃ'• the veÃ' tÐ ¾r Ð ¾f freÃ'•h feed Ã' Ã ¾nÃ' entrÐ °tiÐ ¾nÃ'•.†¢iÃ'• the reÐ °Ã' tÐ ¾r temÃ'€erÐ °ture.  Ã¢â‚¬ ¢iÃ'• the freÃ'•h feed temÃ'€erÐ °ture.  Ã¢â‚¬ ¢iÃ'• the reÐ °Ã' tÐ ¾r vÐ ¾lume.  Ã¢â‚¬ ¢iÃ'• the freÃ'•h feed flÐ ¾wrÐ °te.  Ã¢â‚¬ ¢iÃ'• the veÃ' tÐ ¾r Ð ¾f reÐ °Ã' tiÐ ¾n kinetiÃ' Ã'•.  Ã¢â‚¬ ¢iÃ'• the Ã'•tÐ ¾iÃ' hiÐ ¾metriÃ'  mÐ °trix.  Ã¢â‚¬ ¢iÃ'• Ð ° veÃ' tÐ ¾r relÐ °ted tÐ ¾ Ã' Ã ¾nÃ'•tÐ °nt reÐ °Ã' tiÐ ¾n enthÐ °lÃ'€ieÃ'•.  Ã¢â‚¬ ¢ÃŽ ³(Ã' ,T,t) iÃ'• the heÐ °t trÐ °nÃ'•fer Ã'€Ð °rÐ °meter.  Ã¢â‚¬ ¢u iÃ'• the jÐ °Ã' ket temÃ'€erÐ °ture, whiÃ' h iÃ'• tÐ °ken Ð °Ã'• the Ã' Ã ¾ntrÐ ¾l inÃ'€ut.  In the Ã'•equel, the â€Å"bÐ °tÃ' h reÐ °Ã' tÐ ¾r† terminÐ ¾lÐ ¾gy will refer tÐ ¾ bÐ ¾th Ã'•triÃ' t bÐ °tÃ' h Ð °nd Ã'•emibÐ °tÃ' h reÐ °Ã' tÐ ¾rÃ'•. BÐ °tÃ' h reÐ °Ã' tÐ ¾rÃ'• in whiÃ' h m reÐ °Ã' tiÐ ¾nÃ'• tÐ °ke Ã'€lÐ °Ã' e invÐ ¾lving n (n>m) Ã' hemiÃ' Ã °l Ã'•Ã'€eÃ' ieÃ'•, Ð °re Ã' Ã ¾nÃ'•idered.

Immigrants and Employment Discrimination Essay Example | Topics and Well Written Essays - 1750 words

Immigrants and Employment Discrimination - Essay Example It becomes more prominent during economic and social uncertainty such as the Great Depression where people try to find somebody to blame much in the same way as we blame others for our failures. Who gets the blame There is human tendency for people to blame others and not themselves and because they fear blaming their 'own kind', the situation becomes bad for those of different color of the skin, different accent, different religious beliefs etc. To make the long story short, it is usually the immigrants where they lay their misfortune-ruined eyes. Immigrants have been the targets of many jokes, unfair labor practices, bias and prejudice. This especially goes true for the state of California where immigration is the highest. Discrimination is real and existent as shown, for example, by the media who uses videos of African Americans as criminals and White Americans as the life saver of the nation (in the coverage of war and implemented national health programs). Virtually every time we hear about immigrants in the news, it's not about celebrating their many contributions, sacrifice or heartwarming love and loyalty for this country, but rather about how they break the laws and drain the system. Immigrants are usually perceived as an uneducated person and a liability that must be eliminated. Such hatred for people is not confined in the USA alone but finds extreme scenarios in other countries such as what Hitler and Slobon Milosevic embarked upon. Discriminatory practices also vary among immigrants. Light skinned people would generally be more acceptable than dark and brown colored people. In any case, immigrants are seen as a stranger that should not be fairly treated in the household. Yet in truth and in fact, the United States is a country of immigrants that can be traced in history. The fact is that every American is either an immigrant or a descendent of an immigrant. In fact, immigrants are the true story of America . There are countless inspirational stories of immigrants who made a tremendous difference and contributed to the fabric of the American heritage. This paper aims to discuss the discriminatory practices regarding employment of immigrants in the United States. As such, it becomes necessary to deal with historical facts to make us aware of how America actually is a nation of immigrants. We will also discuss the differential degree of discrimination with regards to the white skinned rather than colored people such as the Native Americans and African Americans. It is aimed that even in such limited space, a worthy discussion on an issue (which have been the subject of many studies and articles) can be constructed in a way that is informative as it is enlightening. Foreigners in the Land of Promise Native Americans Colonists arrived to take advantage of the land resources and opportunities afforded by a virgin America. The entry of European and Christian values into a continent that was inhabited by American Indians (Native Americans) of a distinctly different culture made clashes inevitable. Operating with government assistance, the colonists subdued the original Native Americans and usurped their most fertile fields, prized resources, timber lands, and grazing areas. Now the Indians are found in reserves where most of them had been transplanted from their original

Air Legislation - the Shell Model in Analyzing Human Factors in the Assignment

Air Legislation - the Shell Model in Analyzing Human Factors in the Aviation System - Assignment Example The model is derived from the initial letters of its components which are: software, hardware, environment and liveware. It places great emphasis on the human element and the role they play in the execution of duties and the interaction with other interfaces. Since the human being is mainly the cause of most accidents within the aviation system, the model looks at several factors that interact with the operators to cause system failure and affect performance (Cacciabue, 2004). The major elements in the model relate to hardware, software, the environment and liveware. There are four forms of interfaces. The L-H interface is the interaction between the human operator and the machines in the aviation system. It relates to the match of human characteristics with the equipment and tools such as designing controls to correspond to sensory or designing seats to match the human bodies of passengers. The design of displays and controls should indicate proper information that can be easily understood by people so as to reduce the occurrence of errors. Secondly is the L-S interface whose main role is to provide a link between the liveware and the software. It involves the formulation of software that matches the human users and ensuring that it is possible to implement it. Thirdly is the L-E interface which forms the link between the liveware and the environment. Human operators interact with both internal and external environment and therefore are able to adapt to v arious situations. Lastly is the L-L interface which relates to links between the central human operator and any other person in the system for execution of activities (HELMREICH, 1991). The aircraft in this incident was on route to Lanzarote airport in the Canary Islands from East Midlands the plane which had been subjected to Boroscope Inspections the previous night had not been refitted which resulted to loss of almost all the oil on the flight and the consequential shutdown of both  engines during landing.   The crew had to divert to Luton airport due to loss of oil and oil pressure on both engines.  

Designation of Kahane Chai Research Paper Example | Topics and Well Written Essays - 6000 words

Designation of Kahane Chai - Research Paper Example As the result of the growing conflict in the Middle East, in the year 1947 following the War, the United Nations proposed a partition plan for British ruled Palestine. According to this plan, Palestine would have an Independent Jewish State and an Independent Arab State within recommended boundaries and a call for an economic union. The city of Jerusalem was however given a special shared status, proposed by the United Nations to accommodate the religious interests of both Arabs and Jews in the city. The treaty was signed in November 29th, 1947 and called for the withdrawal of the United Kingdom before 1st April 1948 from Palestine. This treaty was however met with mixed reactions by the respective Jewish and Arab nationalists. The Jewish community in Palestine accepted this proposal by the United Nations while the Arab committee and the Arab League rejected this proposal. This resulted in a civil war within the transitional period established by the United Nations and the partition plan was never carried out. Israel, however, proceeded to declare itself an independent state away from the British mandate of Palestine as awarded by Syria after World War I. This move by Israel led to aggression by neighboring Arab States. In this article, we will examine the rise of some Israeli radical thinkers and political activists groups such as Kach and Kahane Chai in the midst of this ongoing conflict in the Middle East.

RECOMMENDATION REPORT Assignment Example | Topics and Well Written Essays - 250 words

RECOMMENDATION REPORT - Assignment Example The S15 Matt Eckert 4 event focused on tourism. The main speaker, Mr. Matt Eckert, discussed in detail what role tourism lays in the economy as well as why everyone should be involved in the industry. As he went through his journey in the industry, he demonstrated the opportunities and challenges one can face in the industry. The two events were a learning opportunity for students in terms of their career development. Engaging with professionals would be beneficial, as it would prepare students for their careers. The abundance of knowledge in such forums would equip students with the tools they need to kick-start their careers. It would therefore be of great benefit to the university to hold such events, especially the S14 event, regularly as they build students. With such events, the university would be able to produce ready students who will be able to get right into the job market and compete on a higher level for the opportunities available. The graduates would have the advantage of information, as the events would have informed them

Japanese Pornographic Animation Essay Example for Free

Japanese Pornographic Animation Essay Susan J. Napier’s â€Å"The Frenzy of Metamorphosis: The Body in Japanese Pornographic Animation† describes how both female and male bodies are depicted in Japanese animated pornography. Napier explains how male dominance over women is portrayed in the different animated films she has cited, where gender-specific roles are usually restored in the end of each film or series. For example, the female lead character in the animated film Wicked City is portrayed as a better warrior than the male lead character, but in the end she assumes the traditional role of damsel-in-distress and mother of the child that would bring peace to their city and its parallel, the Black World. Napier further highlights the often problematic and complicated depiction of male-female relationships in these films. The fantasy behind every transformation a male or female character’s body undergoes in the animated film subliminally illustrates underlying cultural backgrounds, as well as frustrations, of the Japanese. In these films, the female characters are commonly fantastically proportioned with massive breasts and hips, and tiny waists, while the male characters are similarly fantastically sexually endowed and lustful. Such depictions appear to reflect heavy Western influences. The metamorphosis of female bodies is described by Napier as â€Å"controlled† in that they are rather reflective of traditional roles and perceptions towards females in Japanese culture. Meanwhile, the metamorphosis of male bodies is described as more of â€Å"demonic dominance and comic frustration. † While they are subversive to the patriarchal culture of Japan, male bodies are portrayed in the opposite of how female bodies are portrayed. Male bodies are portrayed as either grotesquely demonic-looking or ridiculously child-like. Napier maintains that males do not always come out as the dominant character in Japanese animated pornography. I find this rather arguable as most if not all of the examples highlighted in the reading suggest the presence of a male figure whose role is either to dominate the female character or to support it. Culturally, Japanese are of control-minded and patriarchal culture where every female is traditionally submissive to a male partner. The presence of a male character, no matter how comic or demonic as depicted in the film, can be attributed to an attempt to balance out the portrayal of powers where the protagonist is a female; hence, whether the dominant role belongs to the male or female remains problematic. The presence of the male support character suggests that female characters cannot achieve great power over her adversary without him. An example of this is La Blue Girl where the lead character, a female ninja, is supported by her male ninja sidekick who is portrayed as constantly lusting after her. Napier also cites that male orgasms are depicted far less than male frustrations in these films because orgasms are viewed as a loss of patriarchal control. Patriarchal control can also be seen in the way that female orgasms are almost always depicted in these films, regardless of whether these orgasms are the result of traditional lovemaking or of sexual torture. I find that this is because of socio-cultural factors given the changes in roles of men and women in modern Japanese society. The Japanese male ego seems to be affected by this change so much that their frustration is reflected even in their animated pornographic films. Hence, Japanese animated pornography tend to portray female characters as young and non-threatening (high school girls, commonly) while male characters are either comically lustful (young or old voyeurs) or powerfully demonic. Many of the strong male characters in Japanese animated pornography are depicted as demons, making them appear threatening and ultimately powerful over the females. Even if the female lead characters are able to overcome these demonic male antagonists at the end of the film, these females are still portrayed as traditionally vulnerable to sexual violence.

SWOT, PEST and Porters 5 Forces Analysis of Virgin

SWOT, PEST and Porters 5 Forces Analysis of Virgin Virgin group was founded by Richard Branson. Virgin group first started with a magazine called student. This started in 70s and got huge recognition in public. Then he opened a virgin recording studio. In 80s virgin company went on to international recognition. He then started virgin Atlantic airways in 84. In the same year he started a 24 hour music channel which was a grand success. Virgin entered in all kind of business by 90s. There are different companies under virgin group like virgin mobile, virgin airways, virgin holidays, virgin trains, cars, books etc. Virgin group is the one of the top companies in UK. In rest of the countries it is giving a tough competition to other companies. Virgin has a different strategy and approach to the customers and it always succeeded in attracting the customers. Group produces different products and has entered into different fields in a very short period. Virgin has the advantage of its brand name in the market as it is a company where most of the people are wary about the company products. Richard Branson manager of the company is the brand ambassador of the company. History: 1968: Richard Bransons first magazine went on to publish. This is the first venture by the company manager. 1970: In this year Virgin mail order was born. 1971: In this year virgins first record shop was opened in Oxford Street in London. 1972: Virgin built a recording studio and composed the songs. 1984: Company built Virgin Atlantic airways where the flights ran to all beautiful places. 1985: Company started another offer to the customers like Virgin Holidays. 1988: Virgin opened Mega stores in Glasgow, Paris and then it spread to many other major cities. 1991: In this year Virgin started selling books. 1993: Virgin started radio station. It is the first national and commercial radio station in UK. 1994: In this year Virgin entered into beverages and started Virgin Vodka and Virgin Cola. 1995: Virgin launched cinemas in UK. 1996: In this year Virgin started its Internet services to the customers. 1997: Virgin entered into transportation industry and started Virgin rails. 1999: Virgin mobiles started and it changed the way of communication. 2000: In this year Virgin started nine companies and all of them were successful. 2007: Virgin entered into Indian market with its mobile. Strategy of the company: Virgins first and obvious resource is the chairman Richard Branson that made the company to top position. Richard Bransons style and charismatic manner that attracts many people towards virgin group. Secondly virgin people are the main source of the companys success. Virgin has a unique brand recognition in different businesses that is difficult to other companies to replicate. Virgin has many numbers of companies under its shadow. The management of virgin group has freedom to express their opinions regarding companys ongoing business and innovates new strategies for the company development. Virgins management is heavily depends on the market analysis and the customer requirements as they go into customer shoes and understand their needs and serve more better. Virgin has creative employees to serve the company better and it has 25000 employees all over the world. Richard Branson adopted a policy with his managers and encouraged their own creativity for initiative ideas so managers would feel more responsible and ownership and tries to make a change in the company strategy and make it to run on success and profits. Management recruited carefully only some selected individuals who has the competitive nature and good teamwork abilities and chairman Richard Branson has selected as they are of his image in characteristics. Brand Strategy: Brand name or brand strategy is a process of attracting customers to buy a new product of its brand where brand has already got a market value. Virgin has a great brand value in UK and all the products which are produced are sold under its brand. Branding allows a customer to buy repeatedly the product and it makes a loyal supplier and the customer is also satisfied. Branding less than one name means more responsible to the supplier and trustworthy to supplier to supply the best products. Selling the products under one brand doesnt need more advertisement costs and it gets good response in the beginning as the brand is familiar in the market and there are many number trusted customers to it already. There are even some threats to this brand strategy, if the product fails to attract the customers then it may put the brand into difficult position and it degrades the image of the brand. Virgin has a great brand value in the market that uses its name tag for all its products in advertising and releases into the market. Virgin has many products in various fields under its brand name like in travel and tourism it has virgin travels, vacations etc. in leisure it has games, spa etc. In social welfare and environment it has green fund, virgin earth etc. In beverages it has virgin wines, soft drinks etc. In media it has virgin radio, music channels, mobiles, broadband, telecommunications etc. With all these it has some products like books, cloths, and finance and health bank. All its products has only one brand name and they are sold on virgin name for its brand value and good reputation. In virgin it provides two types of products, they are differentiated as convenience products and no requested products which have different types of customers and demand. In convenience products books, cosmetics, mobiles are available where all these products are convenient to buy for any type of customers. These products are bought frequently, immediately and with minimum affordable costs. The second type of products is no requested products like extra terrestrial travels where people doesnt know about it or doesnt show interest in it. Virgin introduced an offer to travel space to its customers. Due to its cost and risks many were not interested to use the offer. Virgin believes in fewer prices in differentiated products where certain level of customers expects quality of products. Branson has managed to satisfy the customers with quality services and his products through out the world. Virgin brand mainly concentrated on customers like young people who like innovative, quality, fun loving products. Corporate Structure: The structure of virgin group is different than other companies as the financial information is not clear for this business. As it is a private company and it has different fields and different organizations and there are no correct accounts, so financial structure of the company and its income and business statements are not available clearly. Branson told that the group is loosely linked to each other and they are self managed under one brand name. Branson also said that virgin is a group of private companies and not public limited company so it must concentrate on benefit of shareholders, stakeholders and financiers. The advantage of this is the company targets only on the long term profits. Virgin group is mainly controlled by Richard and his trusted employees who are working for him since twenty years. In head office there are 30 people working and he has given them freedom to work and improve the companys financial structure and he is there only to look after big deals and final strategy. The main strategy of the virgin is to work in different sectors of business under one brand name. Virgin has decentralized the organizational structure and decision making allows the managers to learn about business tactics and while avoiding large deal decision to the chairman. Virgin allows small companies to put its brand name as it gets international recognition and it would help company to promote very easily. With this virgin is able to enjoy both the large scale and small scale companys profits and world wide recognition. Virgin has a centralized unit to look all its business strategies and manage all the companies under one desk at the head office. A single website www.virgin.com allows users to access all its products and services. It has a internet business strategy which has coordination between all the companies and they act according to the strategies coming from the head office. When a customer enters into virgin website he can access to all the products of virgin which are under one portal and if he uses any product then he becomes a member of virgin family and he can use other services like mobile, telecommunication, banking, transportation, internet needs, traveling, entertainment etc. In this it gains more number of customers like virgin mobile gets customers from virgin rail records, virgin travel gets records from other virgin companies and so on. In this way other mobile companies cant get contact with rail customers or travel companies cannot contact to some unrelated company customers as they are unknown to them, but in virgin it have all types of customers and it can get in contact with all customers who are under them and this would help them increase the sale of there products. Strategic Relationships: All the companies in virgin run targeting towards a five pillar empire system that Richard was eager to create. According to Richard five pillars and heart of his business are travel, leisure, mobile phones, entertainment retailing and personal finance. Virgin wants to say to all its customers by using prefix called fun, innovative, daring. It is already said that the main strategy of virgin is Sir Richard Branson. The Britain people can immediately identify the Sir Richard Branson name and his companies. This is the main psychological strategy Richard has got and he actively participates in all marketing and promotion activities. This is the reason for the expansion of virgin empire and all other companies show interest to keep a joint venture with virgin group. There is a great demand for virgin and the example for this is actually for the virgin direct affair investment was  £15 million. But the AMP limited the leading international finance group initial investment was  £450 million and it was 50-50 joint venture. All business in the virgin group sacrificed short term profits to gain long term growth and used an individual level business strategy of decision making method. Managers are given freedom to make decisions independently for the growth and feel the same as of ownership and the value that any manager would feel. The assets and finance matters are not shared between companies and if any company became too large any other company would take its place. Management: Branson has taken few candidates who are having innovative ideas and are willing to start new business with a strong desire to beat their competitor. Richard Branson has added his own style of management style and involved actively all the employees and asked for advices to further serving customers better. Employees were actively involved in behaving with there values and there performance was accountable. Human resource management was responsible to keep people to the bonuses and profit sharing where ever possible they get promotions. Analytical Tools: PEST Analysis: Political factors: Virgin rail is running under single brand as it has partnership with stagecoach. Virgin has 51% share and stagecoach has 49% share in the market. Virgin follows all the rules and regulations of the country it is working in and it pays all taxes and makes policies according to the government rules. Virgin is Britains most trusted company and it has lot of customer following to its products and has a great influence and bonding relationship with the people of this country. The political interference in virgin group is regarding financial matters as the reports are not clear due to its partnerships with many companies. Economic factors: To virgin most of the companies are running with partnerships and they are putting only to some extent of money and they expand their business. The global recession has lot of affect on its company, like closing down or losing jobs may have direct impact on its business strategy. Operation levels are increased and taking particular attention to the competitive services regarding to customers. Fluctuations in the local and international market show the direct impact on the companys business strategy and may turn it into losses. Social factors: The social responsibility of providing good quality services to its customers is its first priority. The company has a mission to give outstanding services to all its customers according to the economic conditions of the customer. Environmental concerns are increasing day by day. So company launched its first bio-diesel train earlier than all other companies in Europe. Virgin has poor punctuality services which should be taken care and satisfy the customers by addressing on time. Virgin mobile has offered different offers to its customers according to the social conditions of the countrys situation. Technological factors: Virgin is one company which always tries to update its software or its technical knowledge and serve to its customers to a maximum extent. Virgin rail has always made updates in its technology or in its quality to its customers and made the trains run punctually without any technical mistakes. Virgin group always updates in providing internet services and technologies in it as wireless technology. Company policies also change according to the trend and interest of the customers. SWOT Analysis: Strengths: Brand name: Virgin has a strong brand name in countries like UK, USA, and Australia. Name of its brand is enough to promote any product and make it grand success in the market. Products coming from virgin can survive in the market very easily and they can get good recognition and publicity without making more advertisement. Different types of distribution: Virgin has two different types of distribution units. First is to sell the products in retail stores and the second is to sell through online. Customers can use any of these services according to there comfortable levels. Both of these distribution units are maintained by virgin group. Various processes to export: Virgin has different methods of transportation facilities to export its products. It has international airports and two big seaports near to it for exporting its product. IT professionals: It has highly skilled software professionals who work with great commitment to give the best quality of service to its customers. High budget: Virgin group has enough money to invest into any kind of business and it is earning huge profits every year for its products and it is expanding to different countries every year. Weaknesses: Loose supervision: As virgin is a group of different companies and each field has its own managers, the supervision of the company is becoming hard for anyone and control goes out of hand sometimes. Communication gap: There is a lot of communication gap between each company. Only the website to approach to the company is same but the communication between different sectors of business is very weak. Bad transportation: There is a bad transportation facility and there is no punctuality in trains and other public transportation facilities where all these are affecting the company progress. Outdated machinery: Some of the virgin products use outdated machines and these cause a great trouble to the customers and employees in it. For example virgin rails still need to update its version of trains and make it faster. Opportunities: Expand to overseas: Virgin has the opportunity to expand to overseas and make its market to reach to more customers as it is a familiar product in many countries. Products like mobiles, airlines and media can be extended to any country very easily. Virgin could get better deals: Virgin has the opportunity to get more deals from more countries as it is always ready to expand its business and it is ready to make partnership with any other company for its progress. Opportunities of training: There are many opportunities for training for fresher and retraining to other individuals in the company. So that employer has the opportunity to know more about the company and on what project it is working exactly. Using high technology goods: It has the opportunity to improve itself by improving its technology and usage of new technologies in different sectors and making customer easy to understand about the services you offer. Threats: The success of virgin group mainly depends on the corporate parenting strategy which is led by Richard Branson. It is sustained through its strategies if it goes well in the market and gives competition to other companies. In the long run Branson has to put his succession ideas and strategies for the future running of business and they require implementing properly to reach the targets of the company. Virgin has to take care about its strong leadership for the future and the implementation of its company policies and strategies for the long run of the company by managing all the companies under it carefully. Porters 5 forces: In porters five forces it discuss about the five factors where the running of a company depends and they are: rivalry, supplier power, customer power, threat of substitutes, threat of new entrants. Porters Five Forces Model Rivalry: In the market if the rivalry between two companies increases then it would result to zero profit margins. Companies try to overcome this and take competitive advantage and over their rivals. Rivalry can be caused due to various reasons and their effects may decrease prices and sometimes companies need to put special offers to face the challenges. Rivalry between companies is due to the following reasons Large number of firms: More number of firms produces same product then they compete for the sales of there goods to the same customers in a limited market place and this led to competition between companies. High fixed costs: If the cost of product is high then customers switch to other companies and this would put in trouble so the companies has to put a price with a minimum profit margin. Market growth: In this companies try to grow rapidly by attracting customers and they make plans for the expansion of there business. There would be a strong rivalry during this process as all the companies try to increase their market size. Threat of substitutes: In this model threat of substitutes refer to the same products producing by other companies and making competition. In this customers would easily switch to another product. So companies have price war and look for the low margin profits to attract existing and new customers. Buying power: This refers to the power of buyers as it is mainly concerned with customers. There are some factors in this as the buyers are powerful and if the buyers are weak. Buyers are powerful when the customers are less in concentration compared to market share and he can purchase a fair share of output. Buyers are weak when the companies take over the distribution of products on their own or the producers supply distribution of input purchases. Supplier power: In this it discuss about the power of supplier. Suppliers are powerful when there are more number of customers or when there are only few suppliers to the company. Suppliers are weak when more number of suppliers is there to supply the goods and when the less number of purchasers are available in the market. Threat of new entrants: In this if any new company enters the market this would make huge competition in the market and new entrants threat to pose more danger as they try to attract the customers and in this process they give lot of offers to the customers. In this it is easy to enter when there is huge demand for any product and lot of distribution channels. It is easy to exit when there are salable assets, low exit costs and independent businesses. Future of the company: Virgin has a lot of strategies for its future and Richard Branson is in the process to implement all these strategies. Virgin is planning to enter into more different sectors of business and to expand its business to other countries. Virgin is planning to open new businesses in partnership with any company to enter into new business and to other countries. It is planning to enter developing countries and make its mark there by giving more offers to all types of customers and increase their share in the market and their brand value. The virgin group as a business head had the following points where they value these. Understanding of markets: Virgins management has a good experience in identifying the market situation. It is there expertise and business strategy which helped the company to achieve a lot of success in all business areas they entered. Brand name which overcame barriers to entry: The virgin brand name is the Britains favorite brand and it is a respectable brand in other countries. Joint ventures: virgin secret of success is joint ventures and they kept limited investment in new products and got benefits from this in market. Freedom to managers: management is not restricted and the company helps in innovation and promotes shared partnership and responsibilities. Innovation: Virgins staff has individuals who have succeeded in their careers and the group invites many people who invest in new innovations and differentiate. All these innovative ideas made virgin in top position and they have applied in there business and got huge success to their credit. For example virgin mobiles have partnership with other telecommunication groups and they gave offers such as less monthly rentals and cheaper prepaid offers in all the places they entered. In UK virgin doesnt operate its own network but it won best wireless award in UK. Conclusion: Virgin company has many ventures to launch. Virgin managed to increase their share in the market over the last 15 years. In last fifteen years there are lot of new ventures in Virgin and entered into different fields and launched its products in many countries. A strong brand name and good service to its customers makes Virgin Company to top position in future. Bibliography: Wilson and Gilligan (1998),  Strategic Marketing Management,  2nd  edition, Butterwoth Heinemann, Oxford   Applied Strategic Planning: An Introduction by Timothy N. Nolan, Leonard D. Goodstein, and Jeanette Goodstein Applied Strategic Planning: How to Develop a Plan That Really Works: A Comprehensive Guide by Leonard Goodstein, Timothy Nolan, and J. William Pfeiffer

Conversion Efficiency of Active Energy and Solar Energy Essay -- Solar

Conversion Efficiency of Active Energy and Solar Energy Solar technology already boasts a century of R&D, requires no toxic fuels and relatively little maintenance, is inexhaustible, and, with adequate financial support, is capable of becoming directly competitive with conventional technologies in many locations. These attributes make solar energy one of the most promising sources for many current and future energy needs. As Frank Shuman declared more than 80 years ago, it is "the most rational source of power." The average amount of solar energy arriving on top of the atmosphere is 1,330 watts per square meter. The amount reaching the earth’s surface is 10,000 times more than all commercial energy used annually. Until recently, this energy source has been too diffused and low intensity to capitalize for electricity. Solar energy is a renewable resource and is converted to electrical energy in two ways - using photovoltaic materials which generate an electrical potential when exposed to light or using a thermal process that uses the energy from the sun to heat a working fluid in an electricity generating cycle. Another way of looking at it is as passive and active solar energy. Now you might be wondering what is meant by active and passive, isn’t all transformation of energy active? Passive solar energy relates to systems that are relating to solar radiation and angles to define solar positions which work with heating and cooling systems. To generate the higher temperatures necessary to make steam to generate electricity, the sunlight must be concentrated. Solar thermal technology often uses reflectors, in the form of parabolic concentrators or flat mirrors, to focus the sun's rays onto a water-filled pipe, known as 'abso... ...veloped thin film technology is hydrogenated amorphous silicon. This is the material normally used in consumer applications, although it is used, but less frequently, in power modules. The efficiency of commercial amorphous silicon modules has improved from around 3.5 % in the early 1980's to over 7% currently. The most efficient modules are made with multiple layers of photovoltaic material, for instance three layer amorphous silicon modules with germanium added to two of the layers (a-Si/a-SiGe/a-SiGe) which have a record cell efficiency of 13.5 %. Other types of thin films can be made using polycrystalline silicon, cadmium telluride (CdTe), and copper indium gallium diselenide (CIGS). Today's solar panels are made with silicon. The silicon usually has impurities, which limits its efficiency. Purifying a chemical is too expensive. For that reason, smaller is better.

Destiny, Fate, and Free Will in Shakespeares Macbeth Essay -- GCSE En

Macbeth: The Role of Fate Fate plays an important role in Shakespeare's Macbeth. The weird sisters use fate to wreak havoc among the Scottish nobility. Also, Macbeth and Lady Macbeth tempt fate. Later in the play, Malcolm, Macduff and the other revolutionaries try to alter fate. Fate can be many things to many different people. If one believes that fate is all-encompassing, then it becomes a perfect excuse for one's deeds. Yet, to Macbeth fate was something far more complex. Macbeth, upon seeing some truth in the witches’ prophecies, chose to believe all that they spoke and yet occasionally felt that he needed to give fate a hand The weird sisters, consider that fate is not something to be overly concerned with, but rather it is something to be enjoyed. However, their superior, Hecate, obviously thinks that it was important enough to discipline the weird sisters verbally for abusing it. The weird sisters view fate as routinely as Macbeth views water and bread. In Macbeth, it seems, the witches can travel in and out of time at will. Thus, they are able to both see the future and to change its very course. When examined analytically, this ability appears to be an illogical paradox, but Shakespeare's great work is brimming with paradoxes, "Fair is foul, and foul is fair"(I.i.11). The witches seem to already know the consummation of both Macbeth’s and Banquo's respective fates. However, they, for some reason unbeknownst to the audience, deem it necessary to interfere with this fate telling Macbeth and Banquo about their futures. Actions of this nature make it seem as if the... ...n was again his downfall when he became terrified of MacDuff and lost the battle that resulted in his decapitation. While fate can be viewed as something that cannot be altered, the only way a strong person would ever use fate is to his or her advantage. To use fate as a source of stability and grounds for faith in one's own self and one's own abilities is a positive use of fate. However, becoming over-confident in or basing one's few momentous decisions on fate is not a wise undertaking as Macbeth learned. Fate is like religion and any other belief based on intangible ideas: it can be a good excuse to not take control of one's own life and responsibility for one's own decisions. When fate supersedes free will in the order of importance, then chaos is bound to follow.

Symbolism in Fuentes Aura Essay -- Carlos Fuentes, Aura Essays

On the surface, Fuentes' Aura is a very strange and eerie book. It draws you in and keeps you there, forcing you to read the book to its very end. Just below the surface, a world of symbolism, words and parallels lead to a greater understanding of what is happening throughout this captivating tale. Skimming the surface of the story, an abundance of symbols can be signaled out, but a recurrence of symbols is very important. One of the most prevalent symbols found in this story is the darkness of Senora Consuelo's old colonial mansion. The house is so dark the characters must learn to maneuver by sound and touch. The darkness sets the tone for the whole story. Senora Consuelo's room is not bathed in light but filled with "perpetual shadows". Of course darkness and shadows are a staple of the Gothic, but darkness could also be suggestive of the unknown or not being able to think clearly. Shadows could be interpreted as that which is clouded, hard to grasp, or just beyond clear vision. Did the darkness and shadows contribute to Felipe?s state of mind and make him more susceptible to Senora Consuelo's will? The rooms where the action of a story takes place are also very important. Some the rooms used in the book are bedrooms, the dining room, the parlor, and the enclosed garden patio. The first room we see inside of this old house is the garden patio. This room is interesting because the smell from the patio is always associated with the title character. Felipe looks for her in this garden; he smells the patio plants in her hair. Symbolically, the garden can be associated with the mind, with the unconscious, or it may give you clues to your own inner state. The plants, flowers, and fruit found in the garden may also enhance t... ...book. These symbols and recurrences are not coincidental or superficial, but upon investigation, give deeper insight into how deeply the mindset of our main character was affected. We now know that Felipe had almost no choice and was lulled into this household. Then there is a plausible explanation about the true relationship between Aura and Senora Consuelo. This book turns out to be a very strange life/death cycle that still leaves questions that need to be answered. Work Cited Fuentes, Carlos. Aura. Trans. Lysander Kemp. New York: Farrar, Straus and Giroux, 1981. Fuentes, Carlos. "Worlds Apart." Modernism/Postmodernism. Ed. Peter Brooker. London: Longman, 1992. 244-46. Gillespie, Kathleen " A literary Legend Speaks ? Carlos Fuentes at the Askwith Education Forum" 1 de Diciembre de 2003 http://www.gse.harvard.edu/news/featrures/fuentes12012000.html

To Find Out Effectiveness Airtel Advertisements & Their Impact on the Viewers

TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction3 Airtel products9 Objective of Study14 Research Methodology15 Findings27 Recommendations28 Limitations of Study29 Bibliography31 Questionnaire32 INTRODUCTION (COMPANY OVERVIEW) Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups †¢Mobility †¢Infotel The mobility business provides gsm mobile services in all 23 telecom circles in india. hile infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore. Bharti tele-ventures provides end to end data and enterprise services to c orporate customers by leveraging its nationwide fiber-optic backbone, last mile connectivity in fixed line and mobile circles. VSATs,ISP and international bandwidth access through the gateways and landing station. All of Bharti-ventures services are provided under airtel. in 2008; bharti Airtel attained its 90 million customer mark. The equity shares of Airtel are listed on the national stock exchange and Bombay stock exchange. Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today the most celebrated face of the telecom sector in india. He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s. his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Bharti enterprises accepted every opportunity provided by this new policy to evolve into India’s largest telecommunications company and one of the India’s most respected brands. Airtel was launched in 1995 in delhi. As the Airtel network expanded to several parts of India; the brand came to symbolize the very essence of mobile services. Since then, Airtel has established itself across India in most of the states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 2,000 towns, Airtel today has the largest network capacity in the country. In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas. There are other ‘firsts' credited to Airtel – many of them in the area of innovative products and services. Today, Airtel innovates in almost everything that it presents to the market. An excellent example is Easy Charge – India's first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel has also been conferred with numerous awards. It won the prestigious Techies Award for ‘being the best cellular services provider' for four consecutive years between 1997 and 2000 – a record that is still unmatched. And in 2003, it received the Voice & Data Award for being ‘India's largest cellular service provider', amongst others. Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position in spite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone. Has coped well with regulatory changes. It continues to attract and delight customers. t has also started making its presence felt worldwide also. Recently AIRTEL has become the third largest telecom player in the world. Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of ‘Airtel', one of India's finest brands, to becoming the largest m anufacturer and exporter of world class telecom terminals under its ‘Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. PRODUCTS The Company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU's) – mobile services, broadband & telephone services (B) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units – carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand. Its include Voice Services Mobile Services Satellite Services Managed Data & Internet Services Managed e-Business Services Voice Services Bharti Airtel became the first private fixed-line service provider in India. It is now promoted under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited competition. Airtel has subsequently started providing fixed- line services in the four circles of Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West). Airtel Enterprise Services believes that these circles have high telecommunications potential, especially for carrying Voice & Data traffic. These circles were strategically selected so as to provide synergies with Airtel's long distance network and Airtel's extensive mobile network. Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole new experience in telephony. From integrated telephone services for Enterprises and small business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring innovative, cost-effective, comprehensive and multi-product solutions to cater to all your telecom and data needs. Mobile Services Airtel's mobile footprint extends across the country in 21 telecom circles. It's service standards compare with the very best in the world. In fact, that’s how Bharti has managed to win the trust of millions of customers and makes it one of the top 5 operators in the world, in terms of service and subscriber base. The company has several Firsts to its credit: †¢The First to launch full roaming service on pre-paid in the country. †¢The First to launch 32K SIM cards. †¢The First in Asia to deploy the multi band feature in a wireless network for Efficient usage of spectrum. The First to deploy Voice Quality Enhancers to improve voice quality and Acoustics. †¢The First telecom company in the world to receive the ISO 9001:2000 Certification from British Standards Institute Satellite Services Airtel Enterprise Services provides you connectivity where ever you take your Business. Satellite Services bring you the benefits of access in remote Locations. Airtel Enter prise Services is a leading provider of broadband IP Satellite services and DAMA/PAMA services in India. Managed data & internet services Airtel enterprises services bring a comprehensive suite of data technologies. So Airtel is able to support all types of networks and ensure the customers can manage their network to the future seamlessly. These services include: leased lines, customized solutions, metro Ethernet. Managed e-business services Airtel enterprise services offer an internationally benchmarked, carrier class hosting, storage and business continuity services. A huge range of services help the customers run their business the way they want. All this is possible because of world class high tech data centers. PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, BHARTI AIRTEL took new initiatives to woo customers. Prominent among these were – celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. AIRTEL has used most number of celebrities for advertisements. The list includes-Sachin, Shahrukh, Rehmaan, Saif Ali Khan, Kareena Kapoor, Zaheer Khan Etc. The most important consumer segments in the cellular industry were the youth segment and the business class segment. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service provider. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea relied heavily on its creative media advertising sans celebrities. OBJECTIVE OF THE STUDY The objective of the study is to find out the effectiveness of AIRTEL advertisements i. e. †¢What type of impact these advertisements have on the viewers? †¢Are the viewers getting the desired message? The secondary objective includes finding out following: What type of advertisements viewers now days like? †¢What type of changes AIRTEL needs to make in future? RESEARCH METODOLOGY The data was collected from primary as well as secondary sources. Primary data source: Around 80 people were randomly selected and their response to the questionnaire was taken as primary data. Secondary data source: the secondary data was col lected from following sources †¢AIRTEL website †¢Newspapers †¢Internet The total number of respondents was 80. Out of which 24 were female respondents and rests 56 were males. The respondents are categorized in three different groups. First group consists of person less than 20 years of age. These are mainly teenagers and are most likely to buy or use new mobile connections. The second group i. e. 20-35 years of age are already using one or the other connection. The last group was mainly of somewhat older people and consists of 30% of the total sample. The graph shows the % distribution of customers of different service providers . There are some more players in the market but for the shake of clarity, only these six were given consideration. Out of the major six players, Airtel is found to be having the largest market share with 32%. he main competitors to AIRTEL in terms of number of customers are BSNL and Vodafone. Popularity of ads of different brands among viewers The advertisements of Vodafone were found to be more popular among the respondents. Most of them talked about the ‘’hutch dog†. Similarly the tag line of IDEA ‘’an idea can change your life† is also very popular . AIRTEL ads are supposed to be more or less centered on emotional factors. 75% of the respondents said that they like the TV ads more than any other medium of advertisement. The main internet users now a days i. e. oungsters were found to have a liking towards the advertisements used on internet. The housewives and the people older than 3 years like to go through advertisements in newspapers and magazines etc, and also like the advertisements on radio or local FM stations. Major portion of the respondents categorized AIRTEL ads as emotional ads. In every advertisement, one or the other facet of the human relations is at the centre. The AIRTEL ads were also considered to be different from the competitors and innovative. Many respondents claimed that the fun part was always missing from the AIRTEL ads. Out of all celebrities endorsing AIRTEL, A. R. Rehmaan is most famous among the viewers. Almost every respondent linked the AIRTEL success with the famous TONE composed by Rehmaan. The girls mainly like the advertisements with Saif Ali khan and Shahrukh khan. One of the finding was that using too many celebrities in advertisements is not that much effective. AIRTEL advertisement with seven celebrities including Saif, Kareena, Zaheer khan, Gautam Gambhir is supposed by the viewers as wastage of money. 60% of the respondents believe that the Celebrity endorsements give a brand a ouch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. AIRTEL itself is already using a number of celebrities in its advertisements like shahrukh khan, Saif ali khan,kareena,Sachin,Madhvan etc. so in near future also AIRTEL should move on with celebrity endorsements as viewers give them value and have a liking towards them. Major portion of the viewer s got the message from the AIRTEL ads as it is a brand that offers services at cheaper price. The ads don’t give any hint about the service quality. So AIRTEL should give some consideration to this fact and try to emphasize on the better quality also through the advertisements. The claims made in AIRTEL ads are believable About 50% of the respondents had this belief that the claims made about the connectivity, voice clarity etc in the AIRTEL ads are true. The major portion of these 50% respondents was actually the AIRTEL users. 35% of people suppose these claims as just a part of advertisement and non existing in actual. 70% of the respondents said that they started using that sim card because of one or other type of scheme. The different types of schemes like-10 paisa call, night calling free etc help the customers make their mind to shift to that particular service provider. The advertisements in general have a very small impact on their decision. FINDINGS FROM THE STUDY The research carried out helped us to come to the following out comes: ? In terms of liking of ads, Vodafone is way ahead of AIRTEL. ?Viewers have a liking towards most of the celebrities used in AIRTEL ads. ? The viewers like the ads with some funny content but this is missing in most of the AIRTEL ads ? The majority of the customers starts or shifts to a service provider based upon word of mouth and different schemes. The advertisements play a very little part in their decision. ?The preferences of the viewers for the celebrities are always changing so we can’t rely on a single celebrity forever. ?Viewers like to see short and up to the mark ads but Most of the AIRTEL ads are too lengthy. RECOMMENDATIONS ?Along with using various celebrities for endorsements, AIRTEL should try to introduce advertisements with some sort of humor. ?The majority of perspective customers are teenagers, so AIRTEL ads should be more focused around them ? The people now days have started using more and more internet, so along with TV advertisements, AIRTEL should give more attention to online advertisements. ?People give very less attention to the print ads, so these ads should be mainly informative ads i. e. the ads giving information about new schemes and recharge coupons etc. LIMITATIONS The research was carried out taking care of each & every small points which can alter the results but still there were some limitations that must be acknowledged. †¢The respondents chosen were mainly from cities. So the results don’t include the responses of rural customers. †¢To find out the overall effectiveness of advertisements a lot of data regarding the price paid to the celebrities and cost of advertisement etc. was required, but as this type of data is classified so it was not available. CONCLUSION Mobile penetration is currently exploding in INDIA and Bharti Airtel has been riding the crest of the huge mobile industry wave that has been formed. Consequently great potential and huge market opportunities have now opened up the playing field in India’s telecom market and also made it much more competitive. In the present open market environment, there are currently over 10 major operators in India which are competing with each other to get the major share of this market. So at any point of time, AIRTEL can’t take things lightly. It needs to change its marketing and advertising strategies gradually. The advertisements used at present seem appropriate for AIRTEL but we can’t always rely on these advertisements and the celebrities. Bibliography www. airtelworld. com www. scribd. com www. wikipedia. org Search engine used www. oogle. com www. trai. gov. in QUESTIONNAIRE Dear Respondent, I am a student of Oriental Institute of Management, Vashi, Navi Mumbai and doing a research for a study for which I intend to pose a questionnaire to find out impact of the advertisements of some of the big players of Indian telecom sector. Your cooperation is deeply solicited to provide the relevant information. I assure that information will be kept confidential. Please tick at the place tha t matches your opinion. 1. You are †¢Male †¢Female 2. Specify your age †¢

Appeal to the reader Essay

      In the poem Tennyson uses rhyme to add to the atmosphere and aid the performance. Rhyme improves the reader’s recital of the poem because rhyme adds to the poem’s rhythm and means the performer can predict the flow. They flow can be predicted because the rhyme pattern is regular which means it is the same in all the verses. If they know what is going to happen next it will improve the presentation and mean any embarrassing stumbles over words are avoided. Also rhyme keeps each line catchy and simple. The poem will flow better and could increase understanding because certain words are stressed and emphasised more than others. In the Lady of Shallot the rhyme scheme is A, A, A, A, B, C, C, C, B. Rhythm is used to keep the poem flowing and sometimes to support or boost understanding. It improves understanding because sometimes the feelings in a poem are portrayed by the way it is performed. For example if a poem is read slowly in a sad tone then the poem is likely to have a sad subject, like death or illness. The Lady of Shallot has many emotions but I think it should be read at a slow pace because it is quite complex and has quite a lot of miserable and gloomy parts. Also if you say a poem at a slower speed it creates more tension because the person listening wants to find out what is going to happen next and wants to find out more. The Lady of Shallot is a ballad so the structure is partly like a story and partly like a poem. It is in stanzas (verses), which are a property of a poem, which separates the text making it easier to process rather than having long pieces of text. The poem is separated into parts which are similar to chapters; they rise to a climax before they end. Each one develops the story further and separated the different subjects. For example, part 2 is about what she can see through her mirror, where as part 3 is about Sir Lancelot and the beginning of her escape. This could be confusing if it was one part because the action would be constant. However as it is in parts it makes more sense because the reader is almost encouraged to stop after each part and reflect of the work that they have just read. This gives the reader time to process what they have read and make sure they understand, before continuing. It may also be confusing because some parts may be similar and easy to mistake. Plus it keeps the reader interested. The Lady of Shallot has quite an individual style. It is like a story but yet it is a poem. It has chapter like sections that follow the journey of one woman. It was written in 1842 so it is quite old fashioned, not only the language, but also the general opinions of people of the time are portrayed in the poem. What I mean by this is because it was written in Victorian times; it reflects some of the common views from those times. For example some parts of it could be thought of as sexist. The points are The Lady of Shallot was expected to stay in the tower, which is similar to the expectation that a woman should stay at home.   She was expected to sew a web, similar to the expectation that women should be housewives. She was the one that died for a man, maybe a subtle way of showing that a man is better and more important that a woman. I think Tennyson uses poetic devices well in the poem, the Lady of Shallot. He uses them to imply many things and from analysing different quotes I have realised he uses many more subtle ones than first recognisable Targets: Use key vocabulary Try to explore how text informed by time and place.

Steps Taken To Ensure Security Of Personnel

Personnel involved in emergency preparedness in an agency should be aware of state and local laws that are applicable in maintaining security. They should know how these laws may affect development and implementation of emergency preparedness in an agency. If the agency leases facilities that are owned by local government, state or private companies, responsibility in ensuring there is security should be allocated to all the parties who use the facilities.Occupant emergency plan should be well known by the key staff and disabled people should get involved in preparing for emergency where disabled should be engaged in maintaining security. Agency plan should be updated by the senior staff and plan should be reviewed by facilities personnel, first responders and no part of the plan should conflict with the procedures of nearby agencies. Security strategy should coordinate information among enforcement of law and security agencies and strengthen cooperation of police and community throu gh sharing information to know the causes of insecurity in an agency.Operation plan should help in providing timely information about criminal activities that may arise so that the director of security can take preventive measures to ensure that no personnel are under risk. (Douglas, 1993 pp38-42). Steps taken to ensure security of organization assets Risk assessment on organizations sensitive information on assets where assets are evaluated basing on integrity, availability and confidentiality of the requirements in classifying assets to determine the ones essential in achieving organization objectives.Risk assessment identifies the threat, probability of occurrence, how vulnerable it is and impact of severity. Threat analysis establishes all the threats that involve flood or virus and improper management of storage devices. Vulnerability analysis ensures that there is protection of critical information resources. Possible control to be implemented should be assessed to determine s ecurity functions to mitigate risks and provide protection to assets. Appropriate security measures should be selected to correspond to retained security functions.Analysis should be done followed by decision making and drafting of action plan according to priority of security measures that should be deployed. Director of security communicate with employees on security issues, monitor and update implemented controls. (Douglas, 1993 pp33-37). Role of scenario planning This is a method of strategic planning used by some organizations to make long term plans that are flexible. It combines known future facts such as political, geography and industrial information with social, technical and environmental trends that act as key driving forces.Scenario planning involves interpreting facts in a subjective manner, new inventions and shifting values. Scenario planning highlights the forces that push future to a different location. It ensures forces are visible so that the planner can recogniz e them in case they happen. It starts by identifying the decision where infinite number of stories tells of the future by telling the people that matter to make better decision. It begins by agreeing on the issue to be addressed and test of relevance of the issues. Scenario planning creates participation of the public and positive visioning.It helps to understand what you want by use of new technology in understanding impact of decisions made in a project and making informed decisions. Through scenario planning, community is able to understand their future and make tradeoffs by understanding the purpose of decisions made. (Bakeoff, 1988 pp17-23). Comparing SWOT and STEEP analysis Both of them begin with analyzing external environment of the business and there after looks at internal strengths and weaknesses of organization in relation to internal factors like prior performance and external factors.They combine analysis to look at organizations opportunities and threats to come up wi th plans in order to have opportunities for countering threats. Both of them help to develop effective corporate strategy. They are involved in changes in technology which they rarely consider as a threat and organization must make use of new improved technology so that it can produce final products that are of high quality and satisfy consumer needs and wantsContrasting SWOT and STEEP analysis SWOT assesses the business of your own or competitors while SPEEP assesses the market which includes competitors from standpoint of a business. SWOT analyses benefits all businesses by completing main competitors SWOT analysis which provide feedback into STEEP analysis economic aspects while STEEP analysis is useful and relevant when business is larger and complex but can still have one or two issues of importance in small businesses.SWOT analysis are used when business are starting to plan in order to identify the strength of business, weakness that may be encountered, available opportunitie s and threats. This is not a process of isolation but decisions taken should be based on findings while STEEP analysis looks for sociocultural, technological, economic and political factors and their impact on business. (Bakeoff, 1988 pp24-26).

Development and Globalisation Essay

GDP- Gross Domestic Product – the value of all the goods and services produced in a country in a year, in $US, usually expressed as â€Å"per capita† (per person). PPP (purchasing power parity)* figures are more useful. *Adjusted for loss of living GNP- The total value of goods and services produced by one country in a year, plus all net income earned from overseas sources, in $US. HDI- Human Development Index: It is a summary composite index that measures a country’s average achievements in three basic aspects of human development: health, knowledge, and a decent standard of living. Life Expectancy †¢ Literacy Rate †¢ Standard of Living (measured in GDP per capita) It gives a more complete picture of development of a country than GDP alone as it considers social factors and not just economic factors. Development Continuum Originally there were three groupings that made up the development continuum, they were: †¢ First World (those developed countr ies that had a democratic government and a strong economy) †¢ Second World (communist countries) †¢ Third World (UN developed countries) However as time has gone on newer economies have started to develop caused by different development patterns and speeds. The Development gap †¢ The gap between rich and poor countries †¢ Most commonly, the gap is thought of in terms of income/economics †¢ It also social, environmental and even political aspects There was a suggested North/South divide originating from the Brandt report in 1980, where the north accounted for 80% of GDP but only 20% of the population; however this too requires some artistic licence and is a very general way of dividing countries. There are more accurate ways of grouping countries as listed below and as countries move through the development continuum countries pass from one category to another: †¢ Developed (MDC’s – the most well developed countries eg. UK) †¢ Developing (Countries which are undergoing development – arguably they all are. Eg. Malaysia) †¢ LDC’s (Least Developed Countries – eg. Ethiopia) †¢ NIC’s (Newly Industrialised Countries – Have just finished development (10 years or so) Eg. China) †¢ RIC’s (Recently Industrialised Countries – Further behind than the NIC’s eg. Dubai) Centrally Planned Economies (The few remaining communist countries eg. North Korea) †¢ Oil Rich Countries (Countries rich in oil eg. Saudi Arabia) Causes for the Development Gap †¢ Colonialisation – colonial powers took resources from poorer countries †¢ Price of commodities is often controlled by TNCs ensurin g high profits for MEDC firms and low prices paid to LEDC producers – Fair trade set up in reaction to this. †¢ LEDCs are now primary producers – producing low cost commodities, e. g. bananas †¢ Primary commodities have fallen in price, or stayed steady, while commodities they need has increased, e. . oil What is preventing the Development gap from closing? †¢ Many LEDCs main industry is as primary producers – generally low profit †¢ Internatnioal trade dominated by TNCs †¢ Rapid The Asian Tigers Who or what are the Asian Tigers? Asian economies that have progressed economically at such substantial rates that have come to rival the earning capacity and quality of living of those being first-world countries – Taiwan, Hong Kong, Singapore and South Korea. Globalisation Globalisation: The increased inter-connection in the world’s economic, cultural and political systems. Positives |Negatives | |Allowed the movement of people m ore easily |Uncontrolled migration | |Increased foreign trade |Inequality in wealth | |More access to food, services, healthcare etc. ll over the world |Heavy environmental cost | | |Loss of countries individual cultures, global cutters | †¢ Globalisation began in the 19th century as there was the beginning of movement of people and goods; †¢ Increase in independence †¢ Increase in trade as well as the spread of industry †¢ Beginning of Trans National Corporations. Globalisation continued in the 20th century and was shaped by a number of factors including: 1. Emergence of free markets (capitalist economy) 2. Deregulation of world financial markets 3. The establishment of the General Agreements of Tariffs and Trade (GATT) –the WTO which sought to lower trade barriers. 4. The emergence of trade blocs 5. The establishment of the IMF and the World Bank 6. Development of global marketing and the continuing rise of TNCs. Flows †¢ Capital o ICT allows cheap, reliable and almost instantaneous communication o Allows sharing information o Allows transfer of capital o Allows Marketing around the world †¢ Labour o Improved transport for people Size of air craft o Low cost airlines o High speed rail links o Specialised workers- doctors, ICT etc. o Unskilled workers †¢ Products and services o Integrated networks o Goods handling o Computing logistics o Container revolution o Improved transport for goods o Global marketing, the world as one market and create products that fit various regional market places e. g. coca-cola and McDon alds Patterns of production, distribution and consumption Manufacturing has gone from developed countries to lower wage economies. This is known as the GLOBAL SHIFT, which is brought about by FDI by TNCs. Many LEDC’S have benefited from the transfer of technology which has meant these countries can raise their productivity without raising their wages to the level of the developed countries. This has lead to the de-industrialisation of richer countries and the focus on tertiary and quaternary industry. There has also been outsourcing of service operations, such as call centres, Mumbai, this extends the influence on a global scale also the employment costs are a lot lower even though there is a highly educated workforce. Positive and negatives of the global shift Positives for MEDCs |Negatives for MEDCs | |Movement of polluting industries away from their country |Could lead to wide spread unemployment | |Growth in LEDC’s may lead to demand for exports from MEDCs |Loss of skills | |Cheaper imports can keep the cost of living down benefiting the retail |Negative multiplier effect | |sector |Large gap between skilled and unskilled workers who may experience | |Labour market f lexibility and efficiency |extreme redeployment differences | |Development of new technologies leading to investment |deindustrialisation of some areas, such as the North | |Help to reduce inflation | | |Positives for LEDC’s and NIC’s |Negatives for LEDC’s | |Development of new industries Rapid urbanisation and rural-urban migration | |Increased employment |Westernised approach to economy | |Helps to reduce development gap |Increased environmental damage die to polluting industries | |Increased FDI and investment which can lead to improved services such as |Exploitation of labour | |infrastructure, health care and education |Disruptive social impacts | |Increased exports helps BoPs, and increases income and GDP |Over-dependant on one industry | |New technologies |Destabilises food supplies, less agriculture | | |Health and safety issues because of tax legislation | Patterns of production and processes In manufacturing there has been a global shift of marketing f rom MDC’s to LDC’s. This leads to Foreign Direct Investment (FDI) by the TNC’s. This has led to the de-industrialization of MDC’s but means that they can also be more productive due to the transfer of technology. Newly Industrialised Countries (NIC’s) First Phase †¢ Asian Tigers (Taiwan, South Korea, Hong Kong and Singapore) started to appear in the 1960’s, as developed countries looked at their less developed neighbours †¢ Rapid industrialisation due to the increased spread of TNC’s. †¢ They share similar characteristics which allowed for such industrialisation: – Large populations – Well educated populations – Culture – work ethic – Less rigid laws on health and safety – Government support through loans and grants Rely less on foreign support and set up their own businesses such as the Chaebols in South Korea, comprising of companies such as Samsung, LG and Hyundai †¢ This has now become a multinational an d located in several different countries. Second Phase †¢ As wage prices increased in the primary TNC’s (The Asian Tigers) †¢ Countries that could offer lower wage prices such as Malaysia, Indonesia, The Philippines and Thailand, Mexico and Brazil Third Phase †¢ China and India, Turkey, South Africa and the Philippines †¢ China has seen the fastest rate of economic growth of any country †¢ India’s industry is heavily based around services – which accounted for 50% of its total GDP. †¢ New TNCs are now being set up in Indian such as Infosys, Bangalore. Positives of India |Constraints of India | |Large English speaking population |Other countries are beginning to compete | |Costs 37% lower than China |Negative reaction in MEDCs | |Costs 17% lower than Malaysia |Rising wage rates | |Professional salaries ? of UK and USA |High cost of training | |Low telecommunication costs |Negative impacts on quality | |24 hour working to fit with tim e differences |Corruption and bankruptcy | |Huge labor force for labor intensive jobs e. g. all centers |Command economy, governemtn speding on subsidies rather than investment | |IT college graduates, 2 million/year |Infrastructure beyond major cities is poor | | |Literacy only 61% | Growth in the 21st Century Emerging Economies account for 70% of the global population, countries including the BRICs (Brazil, Russia India and China) as well as countries such as the UAE and South Africa. The increase has been due to: †¢ Raise living standards †¢ Increase opportunities for the population †¢ Increase FDI †¢ Become more of a world player with market to an international standard Countries at very low levels of economic development LDCs †¢ The countries were outlined by the United Nations and of the top 50 33 are in Sub-Saharan Africa. They are defined by the following: – Low incomes ($800 GDP per capita over 3 years) Human resource weakness, nutrition, hea lth, education and literacy – Economic vulnerability shown by signs of dependency on one industry †¢ Many of them suffer from widespread conflict, disease, geographical disadvantages, urbanisation and fast urban growth (demographically speaking). Quality of Life †¢ Most of the population cannot afford basic immunities †¢ Resources of such countries are not evenly distributed. †¢ Attempts to reduce poverty †¢ High population growth rate means that numbers living in extreme poverty are increasing. †¢ Many of these countries depend on FDI Debt †¢ From the 1970’s onwards some countries found themselves in a debt crisis because the borrowed large amounts from the developed world. For many countries at low levels of economic development that breaking free of poverty can only ever be a vision. †¢ There are certain policies being put in place by the IMF and the World Bank to help free the HIPCs †¢ They have provided debt relief and interest free loans. †¢ SAPs Structural adjustment programmes o Government spending cutbacks to fund debt repayments o Mexico was the first country o 3 main aims:- ? Promote exports- integration and liberalisation ? Reduce government spending- privatisation and cutting costs ? Encourage foreign investment o Both intermediate and poor countries have had SAPs applied o Some success but SAPs could make matters worse especially for the poorest people because:- Loss of credit and subsidies from the government ? Food production falling ? Devaluation of currency leads to dramatic rises in prices ? Less spending on health and education by government †¢ Another scheme, the Multilateral Debt Relief Initiative (MDRI) †¢ Aimed to cancel the debt of the HIPCs †¢ per capita income US$380 a year or less would be eligible for MDRI debt relief from the IMF’s resources Social Problems †¢ Lack of income, healthcare, education, sanitation etc. †¢ The Millennium Deve lopment Goals were set up specifically to help countries out of the cycle of poverty however they don’t look well to be completed in 2015 (the original target). Global, Social and Economic Groupings Trade Bloc is a group of nations who have joined to stimulate trade and benefit from economic cooperation. The countries involved agree to free trade between them but impose tariffs on goods from countries outside the bloc. Made for a variety of reasons: †¢ To further socio-economic development †¢ To increase alliances and trade †¢ To allow free movement †¢ To prevent war Types of groupings include:- †¢ Free trade areas- tariffs and quotas are reduced on goods between members and restrictions are put in place for goods coming in to the area e. g. NAFTA †¢ Customs unions- tariff on imports from outside the group e. g. Mercosur †¢ Common Markets- like customs unions but with greater freedom of movement of labour and capital, e. g. previously EU, current example East African Common Market †¢ Economic Unions-all of the above as well as member states are also required to adopt common polices in areas such as agriculture (CAP) fisheries, transport, pollution (Kyoto agreement), industry, energy and regional development e. g. EU Positives and negatives of trade blocs |Positives |Negatives | |Greater chance of peace between member nations. Having to share economic resources | |Faster and smoother economic development |Many countries will have to pay a large sum of money regularly to be in a | |Trade barriers removed |trade bloc | |Higher standard of living. |Elites can hold a disproportionate amount of power. | |Certain areas of a national economy can be supported – eg. Agriculture |If one courty falls in to ecomic crisis the rest of the member states are | |through the CAP. |effected | | People seeking work can move between member states– EU. Non-member states badly affected, lack of trade | |Possibility of a common currency- Euro |Loss of sovereignty | |Greater political influence |Loss of some finacail controls e. g. European central bank | |If countries become indebted member states can help bail out, Greece, | | |Ireland. | | Aspects of globalisation TNCs Transnational Corporations are companies that operate in over two countries – usually having their research and headquarters in the country of origin and locating the manufacturing plants overseas. As an organisation becomes more global, regional R&D and headquarters will develop. TNCs can be split in to three different groups according to what industry they are:- †¢ Resource extraction o Mining, gas extraction and oil producing o ExxonMobil, Royal Dutch Shell and BP †¢ Manufacturing o High-tech ? Computers, microelectronics, pharmaceuticals ? Hewlett Packard, GlaxoSmithKline and AstraZeneca o Consumer goods ? Motor vehicles, televisions and other electrical goods Many of these are assembly industries ? Ford, General Motors, BMW, Sony o Mass produced consumer goods ? Cigarettes, drinks, breakfast cereals, cosmetics and toiletries ? Coca-Cola, Kelloggs, Unilever, Heinz †¢ Service operations o Banking/insurance, advertising, freight transport, hotel chains, fast f ood outlets, retailers o Barclays, AXA, McDonalds and Tesco Growth of TNCs Why do TNCs expand to different countries? †¢ Larger populations with cheaper Labour Costs †¢ Better government policies such as grants, lower taxes and subsidies †¢ Less stringent rules on employment and pollution †¢ Fewer restrictions due to trade barriers †¢ Greater supply of raw materials To take advantage of trade within trade blocs †¢ Allowing them to grow thereby achieving economies of scale, reducing costs, finance new investment and compete in global markets †¢ Allow them to set up in markets that they want to sell in †¢ To acquire geographical flexibility so that they can shift resources and production between locations to maximise profits To serve a global market, TNCs may globalise production by:- †¢ Produce for the market in which the plant is situated †¢ Use one plant to produce for a number of countries †¢ Use integrated production †¢ Source parts in places where they assemble their products close to the market, GLOCALISATION Impacts of TNCs on a host country Positive Impacts |Negative Impacts | |Employment |Competition | |Injection of capital into the economy |Adverse effects on local companies which might not be as efficient | |More disposable income will create a demand for more |Environmental concerns | |housing, transport and local services |Less stringent pollution laws so more pollution allowed | |Multiplier Effect |Labour exploitation | |Investment by a TNC can trigger more employment by |Exploit cheap, flexiable, non-unionised labour forces in developing countries | |cumulative causation bringing greater wealth to the |Minimum age | |area |Urbanisation | |New working methods |Factories built in major urban centres leads to younger workers migration to the area | |Transfer of technology will create a more skilled |Negative effects on the rural areas | |workforce. |Removal of capital | |JIT developed |Prof it back to country of origin | |Escape Tariffs/trade barriers e. g. Nissan in |Outside decision making | |Sunderland |Plans effecting the development of plants are made in host country to boost profitability | |To take advantage of government incentives, subsides,|Little consiereation for local people | |EPZs (export processing zones) etc. |Dependancy on TNC | |Lower costs – especially labor |More westerniese approach to life | |To reach foreign markets more effectively | | |To exploit mineral and other resources | | Development Issues within the world Trade vs Aid Trade is deemed as the more sustainable path out of the two to economic development as it helps to promote the growth in the volume and value of goods, leading to jobs and greater incomes, some of this income will help to generate domestic demand leading to investment and the multiplier effect. This will also lead to rising living standards and gaining of skills by local people However it relies on three factors: †¢ Adoption of capitalism †¢ Economic growth to ‘trickle don’ so everyone benefits †¢ Promotion of free trade This is a similar path that was taken by the MDC’s and more recently the NIC’s. However many of these NIC’s had largely stable governments, a well educated workforce and they employed protectionist policies to stimulate growth e. g. tariffs and import quotas. However there are still problems with trade for a variety of reasons: They cannot be competitive in world markets as they need to invest in equipment, technology and training to make business productive and then infrastructure etc. †¢ Schemes like the CAP undercut mainly agriculturally based LDCs †¢ Wealth does not always trickle down to those who need it, like aid. †¢ Debts mean they would have to make millions before they made profit and due to the cuts imposed by the World Bank and IMF it often means there are public spending cuts especially on health care and education Aid can be either: 1. Bilateral – from government to government. 2. Multilateral – Where collective governments donate to an organisation (such as the World bank) who the distributes it to suffering countries. 3. Voluntary – Where small NGOs send workers to help. NGOs such as Oxfam Aid is not always in the form of money sometimes it is in the form of goods or technical assistance. There are also several ways aid can be delivered †¢ Tied aid o Will limit the power of nations and may eventually cause resentment †¢ Short-term aid o Usually following an emergency such as earthquakes or tsunamis o This can be help with rescue operations o Medical supplies, shelter, food and water †¢ Long-term development projects o Improving food availability and farming methods o Helping to provide improved shelter o Health care and education o Developing better livelihoods and improving income o CAFOD, Catholic Agency For Overseas Development †¢ Top down aid Throwing’ money at a country and allowing them to get on with it. o It usually focuses on large scale, expensive projects which are unsuitable for the local community. , such as HEP projects e. g. Nepal o It often doesn’t go to the people who need it most o Usually tied †¢ Bottom up o Mor e helpful to the local community however still bring their problems. o Small scale o Treat the individuals as individuals with creativity and intelligence o They work with people to create what the community most needs and supply the materials o They can undercut local business. However aid is not perfect and may critics say:- †¢ Aid does not reach those who need it the most, it is kept at the top by the government Aid is often used ineffectively on large scale, expensive projects which are often left uncompleted †¢ Sometimes countries don’t even have the correct infrastructure to use the aid effectively †¢ Dependency can be created which is often not sustainable is aid is a large proportion of national income †¢ Tied aid comes with strings attached, in some cases with every dollar given in aid $7 is given in return Economic vs. Environmental Sustainability ‘Development that meets the needs of today without compromising the needs of tomorrow’ This would be achieved by †¢ Human potential being improved †¢ The environment is used and managed to supply people on a long-term basis †¢ Implies social justice as well as long term environmental sustainability The capacity of the environment to provide resources and absorb increasing levels of pollution is the critical threshold controlling how far population can increase and economies expand sustainably The Rio Earth summit set out the following points for each aspect of sustainability. Environmental Principles: †¢ People should be at the centre of concerns †¢ States have the right to exploit their own environment but should not damage that of others †¢ Protecting the environment is integral to development †¢ People should be informed of projections for the future as well as the current environmental situation †¢ There should be environmental legislation and standards within states †¢ Laws should be enacted regarding liability for pol lution †¢ The movement of substances that are harmful to others should be restricted States should warn neighbours of any environmental unease †¢ EIAs (Environmental Impact Assessments) should be carried out on all major plans Economic Principles: †¢ The right to development must be fulfilled so as to meet development and environmental needs of present and future generations †¢ States should work together to eradicate poverty in order to decrease disparities in living standards †¢ The needs of the poorest countries should be put first †¢ Unsustainable production and consumption patterns should be eliminated †¢ States should cooperate to restore the earth’s ecosystem †¢ Scientific information and innovative technologies should be transferred to improve understanding States should support an open economic system, with few trade barriers and tariffs †¢ National authorities should endeavour to promote the internationalism of environmen tal costs, taking into account that the polluter should pay For anything to be effective it must strike the right balance between the three core principles – economic, social and environmental. Sustainable tourism myth or reality? As tourism is an increasingly expanding, billion dollar industry, it has increasingly been looked at to become more sustainable. Up until now it has followed this pattern: †¢ The environment attracts tourists for its attractions †¢ The money spent should help to maintain these features However as tourist flows increase it starts to do more harm than good, particularly to small areas which can’t deal with the massive influx, this can lead to the destruction of farm land to golf courses, and destroying natural habitats such as coral reefs, destroyed by water sports ,e. g. Philippines . Sustainable tourism ‘seeks not to destroy what it sets out to explore’ It attempts to make sure that: †¢ It preserves natural resources for future generations. †¢ The local communities and their culture are recognised as the most important in the tourist sector †¢ Economic benefits of tourism must partly go to those who are local to the area †¢ Everything is guided by the wishes of local people and communities At the Rio Earth Summit an environmental checklist was drawn up to show how the tourism industry could become more sustainable, these included: †¢ Waste minimisation, land use, re-use and recycling Energy efficiency, conservation and m anagement †¢ Transport †¢ Water (freshwater and waste) †¢ Land use planning and management †¢ Involvement of all stakeholders in the planning †¢ Involvement of staff, customers and communities in environmental issues Sustainable tourism is an industry committed to making a low impact on the natural environment and local culture, while helping to generate income and employment for local people. Tourist can help by: †¢ Being informed of the local culture, politics and economy †¢ Respecting local cultures †¢ Contributing to local cultures and tolerance †¢ Supporting local businesses and traditional values †¢ Use the least amount of local resources Ecotourism Is one of the fastest growing sectors within tourism †¢ An economic process by which rare and beautiful ecosystems and cultural attractions are marketed internationally to attract tourists †¢ Planning and management is an important factor o Capacity is managed o Encourages conservation, by educating local people and tourists o Focuses on the environment †¢ Criticised for being ‘egotourism’ in some cases. Sustainable ecotourism must : o Have a limit to the number of visitors to sustain the environment o Set up and run in cooperation with local people Case Studies Measuring Development- HDI HDI = 1/3 (life expectancy index) + 1/3 (education index)+ 1/3 (GDP index) Advantages |Disadvantages | |Political competitiveness |Does not take into account poverty | |More factors and reliable ones |PPP values change very quickly, inaccurate or misleading. | |Easy and cheap to collect data |Little sense of income distribution | |Sign of welfare in the future, improving health and education, |Quality of life does not seem to be that closely linked | |supply-side policies which can indicate the long-term patterns of AS |Doesn’t take account like war or political oppression. | |curve |Based on normative economics. |The success of government p olicy |Other measures such as access to internet might be more important. | |Easily comparable to other countries |Changes over time – ceteris paribus | Comparing 2 countries, Nepal and the UK |Measure |UK |Nepal | |HDI |28/187 |157/187 | |Life expectancy |80. |68. 8 | |Expected years of schooling |16. 1 |8. 8 | |GNI per capita, PPP adjusted |33,296 |1,160 | |Pop. Living on $1. 25 per day % |0 |78. 1 | |Population with at least secondary education , female : |1. 015 |0. 48 | |male | | | |Sustainability, Change in forest area (%) |9. 8 |-24. 5 | |% of population living in urban areas |79. 8 |19. 2 | Sub Saharan Africa – A country at low levels of economic development †¢ Sub Saharan Africa contains many countries with the lowest HDI ranking in the world. †¢ Many hold backs from development including war, disease, famine, debt, lack of infrastructure etc. They need large amounts of FDI that will not leave them in a worse situation than when they started. †¢ HDI, lowest ranked are Mali, Sierra Leone and Niger (all with an average of 0. 33) †¢ The top, ranked 119th and 120th in the world were Gabon and South Africa. TNC-Barbie in Taiwan -global shift of manufacturing †¢ Barbie, an American company Mattel , was produced a Japan in 1959 †¢ Has seen a global shift in manufacturing since it started. †¢ They moved to Taiwan in the 1960’s to take advantage of cheap labour costs and increased scale of production. †¢ At its peak Taiwan alone made more than 50% of all Barbie dolls in the world. †¢ Within 20 years Taiwan’s incomes began to rise which then led to Barbie moving somewhere else Mattel opened its first factory in China in 1987, wage prices were much lower and gradually production was mover there. †¢ Today Mattel produces Barbie’s in China, Indonesia and Malaysia – taking advantage of the second stage of NICs, the Tiger Cubs. Taiwan has further benefited from globalisation, as it is now home to companies that manufacture most computers and MP3 players such as BenQ TNC-Coca Cola – Global Marketing †¢ A company with a single product in which minor elements are tweaked for a different market. †¢ The company uses the same formulas, one with sugar and one with Corn Syrup for different markets. †¢ The bottle design is the same and is regulated depending on different countries standards. The only countries in the world that do not sell Coca Cola are Iceland, North Korea, and Antarctica. †¢ It is not sold in Iceland because all bottles must be the same shape as there is a large recycling project and coca cola refuse to change the shape of their bottle as it is part of their brand †¢ Labour costs may be lower in some countries, especially LEDC countries. Low labour costs = higher profits †¢ Legislation on working conditions, workers’ rights, health and safety, and the environment may be less strict in some countries. Relaxed legislation = lower overheads = more profit. †¢ Some countries may try to encourage multinationals to invest in their countries by offering lower tax rates and financial incentives. More favourable taxation = lower overheads = more profits. Unilever †¢ Unilever is a very widespread (branches in 90 countries) – include most countries in N ; S America, Europe, Australasia, Russia, China, India, a number of African countries = MEDCs, NICs and some LEDCs †¢ Sales also very widespread: A lot of African countries (many LEDCs and LLEDCs), Greenland, some countries which were part of the old Soviet Union (Kazakhstan, Uzbekistan, Turkmenistan, Tajikstan) †¢ Very few countries where Unilever has no presence Asian Tiger- South Korea †¢ 13th largest economy †¢ Strong government †¢ Highly skilled and motivated workforce †¢ Large amounts of trade with a positive BoP Problems †¢ Move to democracy takes time †¢ Large aging population †¢ Unequal pay for women and poor working conditions for 52 hours a week †¢ Pollution with poor construction in infrastructure, roads and sewage BRIC economies It is said that these countries will be dominant by 2050, these brick economies, don’t just rely on export industries like the 1st generation NIC’s. Brazil emerging economy †¢ President Lula, who began in 2003 took the economy out of dept and is now a stable country †¢ Generates $1. 5 trillion GDP/year †¢ Reliable power, with sustainable sources, such as hydro electric power, sugar cane, bio fuels, sustainable in own Tupi oil fields FDI is the 4th largest in the world, $45 billion each year †¢ Very easy to communicate with †¢ Emerging middle class †¢ Good highly skilled work force However there are some areas where Brazil will need to improve if its development is to continue being sustainable:- â € ¢ Will become a increasingly aging population †¢ Destruction of the rainforest †¢ Increasing cost of manufacturing †¢ Poor infrastructure †¢ Unequal society †¢ Slow national growth †¢ Increased crime and corruption †¢ 25% of the population live in poverty, favelas, Sao Paulo China – Third Stage of NIC Development †¢ In 1978 China began to follow the path of development of the Asian Tigers through an export driven road to development. Communist control was relaxed to allow this to do so. †¢ Foreign investment and joint ventures was encouraged. †¢ The internationalisation of the Chinese economy is also called the GUANXI NETWORK referring to the connections that exist between Chinese people and companies scattered all around the world †¢ In order to attract foreign industry in SE China, 14 ‘open’ coastal cities and 5 Special Economic Zones were set up. †¢ They allow tax grants which would give more prof it and were in favourable locations, geographically, to work. †¢ Labour was 80% cheaper in these areas †¢ There was a large amount of FDI for the bulk of the 21st Century †¢ Receiving up to $50 million per year. In 2006 they received $63 billion, their highest recorded figure. †¢ Sustained growth of up to 10% – one of the highest in the world. †¢ China became part of the WTO meaning that trade went from just over $250 billion to just under $1 trillion, almost quadrupling as they got greater access to global markets. Problems: †¢ Dramatic gap between rich and poor †¢ Huge rural/urban migration has left thousands in the countryside isolated as well as a decrease in agriculture meaning that poverty and famine has spread. †¢ Deterioration of environment and use of natural resources †¢ Dependent on the economy of the buyer †¢ Putting other populations before their own †¢ Development of two Chinas, east and west Chongqing –largest urban industrial city in the south-western part of china, 32 million people – A major focus on migration and of the western development policy – South of the Gorges Dam – Population grows by 500,000 people a year – Chicago of china – Heavy industry dominates – Large pollution problems, air sewage – 2000 tonnes of waste a day India – NIC driven by services Many people think that the Indian service sector is driven by call centres; however its involvement in the service sector it accounts for 50% of GDP as there is a high population of skilled workers. Software and IT companies have been attracted to India because:- †¢ Second-largest English speaking human resource in the world Investment friendly and supportive government politics †¢ Good infrastructure for power, transport and data communication †¢ World’s third largest brain bank †¢ Stable democratic with over 50 year of inde pendence †¢ Large market size †¢ Investment and tax incentives for exports in certain sectors such as electronics, telecom, software and R;D The UK and USA has fuelled the service sector in India as Indians migrated to gain skills which they would take back to their home country. Such skills were used to set up companies like Infosys which is now a TNC based in Bangalore. Bangalore has become the centre of ICT because:- †¢ First state to set up engineering collages First t set up a technology university †¢ Grants and tax incentives for the IT industry †¢ 1991 software technology park was built †¢ Now over 6 technology parks Infosys one of the largest software companies in India †¢ Founded in 1981 and had first foreign clients by 1987 †¢ Overseas offices in Boston and in MK †¢ 455 of workforce based in Bangalore Growth in the 21st century Dubai – An RIC †¢ Dubai is located in the United Arab Emirates †¢ Globally central as it is half way between London and Sigapore †¢ Fastest growing economy †¢ Its economy boomed upon the discovery of oil in the 1960’s. †¢ There was a growth of 300% between 1968 and 1975. †¢ There was rapid immigration. To make itself less dependent on oil, Dubai invested in new infrastructure which attracted FDI and now Dubai’s economy is heavily based around tourism as well as banking †¢ Oil and Gas currently occupy less than 5%. †¢ Borrowed money to fund many projects †¢ One of the country’s most effected by 2008 market crash, massive inflation problems †¢ Chinese and Indian banks brought a lot of Dubai’s debts Social problems †¢ Vast numbers of immigrants †¢ Poor working conditions, 20 hour day in some cases, because people took out loans to get to Dubai, and now due to little work they have to work all hours to get as much money as they can †¢ Live in poor conditions in tent cities out of the actu al city †¢ Passports are taken by employers on arrival Environmental problems †¢ High electricity cost and rising carbon emissions Sewage because there is not enough water, as the city is in a desert, water is more expensive than oil †¢ Nuclear waste †¢ Adu Dhabi, must look to help out by providing solar energy Countries facing low levels of economic development Nepal– †¢ One of the poorest countries in the world – 157/177 in HDI †¢ Its GDP per capita is also one of the lowest at $1,049 †¢ Shortage of energy, supplies †¢ Little money to spend on development †¢ Due to relief little transport infrastructure, remote communities †¢ Mainly subsistence farming and tourism †¢ 78. 1% of the population live on less than $1. 25 a day †¢ Little education and health care provisions HIPC- Tanzania †¢ 40% of the population live below the poverty line †¢ HDI is ranked 152 Life expectancy is 58. 2 †¢ Annual GDP per capita is $800 †¢ 75% of employment is based on agriculture †¢ Literacy rate is 64% Reasons for poverty †¢ Topography and climatic conditions – limit cultivated crops to only 4% of the land area †¢ Industry- mainly limited to agricultural products and light consumer goods †¢ Dependant on agriculture which accounts for half of GDP †¢ Products include coffee, cotton, tea, tobacco, cashews and sisal which are highly competitive and have falling prices †¢ Tourism is booming especially in the National Parks Attempts to help †¢ Government: a national poverty eradicated strategy- to reduce abject poverty 50% by 2010 The World Bank, IMF and bilateral donors have provided funds to rehabilitate Tanzania’s deteriorated economic infrastructure †¢ Structural Adjustment Policies, SAP’s, poverty reduction strategy papers †¢ â€Å"Vision 2025† programme set the goals of a high quality of livelihood by year 2025; peac e, stability and unity; a well educated society and a competitive economy based on sustainable growth and equity †¢ UN MDGs The results of attempts to help Tanzania †¢ Not improved quality of life †¢ Income and welfare indicators fell †¢ Even more dependent on foreign aid †¢ Increased environmental damage †¢ Pick up in industrial practice including gold and natural gas †¢ Increase private sector growth Recent debt relief in Tanzania One of the poorest countries in Africa even though it had some of its international debt written off †¢ $3 billion will be discounted over the next 20 years †¢ Tanzania’s total international borrowings of more than $7 billion Socio-Economic Groupings NAFTA †¢ USA, Canada, Mexico †¢ Set up in 1994 †¢ Aims – To eliminate trade tariffs between the three countries, pushed by the establishment of other socio-economic groupings like the EU. Mexico saw it as the best option as it had buil t up debt in previous years. |Pros |Cons | |Trade between member countries tripled in the first 13 years. Canada has been affected by the US increase | |Increased employment in the USA as manufacturing grew |Some US jobs have been lost as the plants have moved to Mexico | |Mexico got increased FDI as other countries wanted to locate inside |Dumping in Mexico | |NAFTA. |Mexico is being exploited because o less rigid pollution laws which | | |affects surrounding countries | EU 27 member states, set up in 1957 as the European Economic Community Aims – †¢ Promote social and economic progress amongst member states †¢ Have more government influence †¢ Introduce EU citizenship †¢ Prevent war †¢ Create better laws Positive impacts |Negative impacts | |Group activity on waste, pollution control and climate change |Loss of sovereignty over some decisions | |Common currency |Greece and Spain situation | |Large labour market due to ease of movement |Sharing fishi ng grounds | |CAP support |Power of elite | |Peace in EU |Small areas fell isolated | Unilever– TNC †¢ Set up in 1890 by William Hesker Lever, who owned a soap company which revolutionised Victorian hygiene †¢ Unilever was formed by the merger of the Dutch margarine producer ‘Margarine Unie’ as they had the common raw material palm oil †¢ In 1937 Lipton tea was acquired and in 1957 birds eye joined Colworth House facility near Sharnbrook continued research efforts in food preservation, animal nutrition and health problems associated with toothpaste, shampoo and other personal products. It is one of several R ; D centres †¢ In 2008, the companies had over 300 manufacturing sites in more than 100 countries across every continent †¢ Unilever employs over 170,000 people and has annual company revenue of over $50 billion in 2007. †¢ Unilever has had problems with animal testing, child labour and deforestation due to the use of palm oil CA FOD- long term and short term aid Aims are to promote long-term development; respond to emergencies; raise public awareness of the causes of poverty; speak out on behalf of poor communities; and promote social justice Long-term aid †¢ Improving food availability and farming methods †¢ Helping to provide improved shelter †¢ Health care and education †¢ Developing better livelihoods and improving income Short-term aid †¢ Provide aid to disaster stricken countries †¢ Set up temporary shelters for those left homeless Democratic Republic of Congo (Kinshasa ; Goma), Ethiopia, Kenya Swaziland – top Down Aid †¢ Top down development is usually difficult as often hundreds of thousands of people’s needs need to be ‘catered for’ and it is difficult to satisfy everyone. †¢ The ideal goal is a communist state with a ‘one size fits all’ approach. †¢ Swaziland is in Southern Africa. It is ranked very low in the world for human development. †¢ Many individual concerns to deal with which weakened the country, AID’s, famine and drought. †¢ The number of orphans was increasing as the death rate did correspondingly. à ¢â‚¬ ¢ Several branches of the United Nations which were trying to help them such as the UN food programme, and a many NGO’s. †¢ They were distributing imported food to hundreds of thousands of people which was ultimately a good thing. †¢ However, the farmers of the local area were not able to sell the produce that they grew †¢ Therefore not able to take advantage of the wet season that blessed them. †¢ There was also a state of dependency Difficult to draw the line between those who should receive aid and those who did not. Other top down aid include large scale projects such as building dams and HEP stations like those proposed in Nepal, this can lead to the loss of valuable farm land and can limit the water downstream, leading to widespread droughts. Nepal, FoST – Bottom Up Aid †¢ Foundation of sustainable technologies †¢ Treats people as individuals with ideas and creativity. †¢ Due to the lack of energy in Nepal and the reliance on wood, leading to deforestation and help problems in the home due to the amounts of smoke †¢ Subsides the purchase of products including solar cookers and no-smoke indoor cookers Educates people on how to make briquettes, which produce no smoke from waste, to prevent deforestation †¢ However there are limited resources to make the solar cookers and there for they are limited and rely on donations †¢ Not every community has the money to buy the equipment or has access to finding out about products †¢ Not sustainable in the long run if the donations stop Overall top down and bottom up development are both ways of narrowing the development gap, the gap between rich and poor countries. Both, like anything in life have pros and cons however the possible way forward is through micro-credit loans which give people the credit and respect that they deserve. This creates a successful and sustainable way of life and helps to lift individuals out of poverty. Economic vs. Environmental Sustainability Holes bay |Economic |Environmental | |High unemployment especially in Hamworthy gate |Ramsar and SSSI sites rare birds and invertebrates | |30 Ha of unused land, power station site |2nd largest natural harbor in the world | |Poor access to Poole town centre | | The construction of the twin sails bridge Environment:- direct flow around the support pillars of the bridge causing deposition behind the pillars, †¢ May affect the tidal flats within holes bay, and Poole harbour †¢ Sediment becoming trapped within Holes bay building up the marshes †¢ Tidal salt marshes, to the build up of humus causing the build up of peat rising the level of the and creating fresh water marshes within Holes bay †¢ Poole harbours marshes could decrease in size †¢ Destroying many habitats for bird’s invertebrates and plants alike. Economi c:- †¢ Greatly over budget with its total cost coming in at over ? 37m †¢ Engineers spotted a large crack in the surface of the bridge making it unsuitable for use The development of the power station site will also cause an increase drain on local recourses such as schools and the area might not be able to cope, †¢ Increase the flow of traffic over the bridges. †¢ Not enough jobs generated in the area †¢ Increased population density and increased unemployment. †¢ Increased crime Brazil- Curitiba †¢ 2 million people in the population †¢ city wide service to recycle products †¢ Recycling and garbage system prevent waste issues, organic and nonorganic, with two different trucks for different types of rubbish †¢ The rubbish is sorted and distributed and reused this means that 2/3 of rubbish is recycled †¢ It also creates more jobs to help reduce unemployment Jaime Lerner, was an architect and later became mayor and designed the cur rent layout of Curitiba †¢ The city has changed from being an agricultural area to a more industrial city †¢ Flood problems have also been solved by building the parks on the flood plains and making artificial river banks around them this also prevents squatting and slums appearing in the parks †¢ Is home to many multinational industries, such as Nissan, Renault, Volkswagen, Audi, Volvo, HSBC, Siemens, ExxonMobil, Electrolux and Kraft Foods †¢ The per capita income for the city is $ 17,977 Sustainable tourism Nepal – concentrated in certain areas such as Khumbu, Chitwan National Park, Annapurna National Park and the Sagarmartha National Park, The number of tourists increasing from 526,705 in 2007 to 710,547 in 2011, – Actions must be taken in order to preserve Nepal. – Problems with air pollution from the transport of tourists and fires getting trapped in the valleys due to the high mountains – Increased demand for water and food suppl ies, taking away goods from the locals – The same tracks are used by all of the tourists, erosion and destabilises the soil – Increased the risk of landslides. – Some tourists are also not respectful of people’s culture and the wildlife – Poor sewage disposal – Khumbu region problem with the amount of waste generated by trekking teams – 500kg per team all waste must be taken down the mountain rubbish there have been clean up operations carried out during training and acclimatisation time of people who wish to climb Mt. Everest †¢ for people to pay the Sherpa’s to carry down peoples rubbish †¢ Nepalese Government has begun charging deposits on tourists and are only returned if groups bring down their own rubbish †¢ Nepalese Government that they should limit the number of tourists †¢ Dismissed as it has been concluded that this will bring more harm than good, by limiting one of the country’s biggest ind ustries they could face increased widespread poverty. Kenya, Kigio Tourism is the 2nd largest contributor of GNP after agriculture. One example of where agriculture has been replaced by tourism is Kigio. Kigio Wildlife Conservancy is a 3,500-acre protected Conservancy †¢ 2 hours drive from Nairobi. †¢ Originally a cattle ranch, sold by the family to the local community who after a few years decided to forgo cattle ranching in favour of wildlife conservation. †¢ The community now receives a regular income †¢ Conservancy fee each guest pays helps towards the maintenance of the conservancy. †¢ Wide ranging habitats †¢ Many wild animals, honey badger, and over 200 bird species †¢ Protecting nearly 100 species of indigenous plant species which are being destroyed outside the conservancy. †¢ The Conservancy is at the forefront of ecotourism in the Rift Valley lakes area. Guests are encouraged to participate in low impact activities – o guided nature/bird walks, o cycling, fishing o Day or night game drives are conducted in open-sided 4Ãâ€"4 vehicles †¢ Lodges work closely with the local community and support several enterprises, schools and an orphanage. †¢ Guests can visit a group of widows that craft sisal baskets, a group that makes jewellery from recycled paper and a rug weaving factory. †¢ The lodges only sell what is made by the community and pay a fair price. †¢ A large percentage of the price is donated to the community fund. †¢ Every year, children from the local community and schools are invited to participate in ecotourism workshops †¢ To protect and improve their environment.