Imf And The Economic Growth In Cambodia Economics Essay

Imf And The Economic Growth In Cambodia Economics Essay IMF and the struggle increase economic growth in Cambodia. Since emerging from the very darkest period in its history (POL POT regime) almost for four years, Cambodia has traversed a long way. From below ground zero, the country bounced back to rebuild the devastated economy and institutions. After the signing of Paris peace accord in 1991, Cambodia eventually had a formal election in 1993 and Cambodia has took a very important step to change its economy from plan economy to the free market. It was time that Cambodia opened its door to the foreign investors, and enterprises and companies are private own. Regarding the investment law which enacted in 1994, Cambodia attracted many foreign investment companies that created many jobs for Cambodian people. From 1993 up until now, the main export of Cambodia is garments follow by agricultural products. Tourism is also said to be the second largest export industry. Even though Cambodia is a foreign aid dependency country with nearly one thi rd of its national budget coming from ODA (Official Development Assistance), growth in Cambodian economy has run at over 6% per annum, on average, since the early 1990s. According to the IMF, the income per capita in 2008 was $823. Recently, Cambodia has found the gas and oil reserve which estimated to be beneficial for Cambodian economy. Oil production is expected to begin in 2011.The start of oil production in 2011 will give Cambodia an additional source of export revenue to reduce its large current account deficit and provide the funding to boost spending on the inadequate infrastructure and health and education systems. In 1999, Cambodia has successfully affiliated to ASEAN. This accession helps Cambodia to corporate with the countries in the region in order to improve its economy by joining in AFTA, CLV development triangle, GMS, CLMVà ¢Ã¢â€š ¬Ã‚ ¦etc. As one of the CLMV countries, Cambodia can enjoy positive regional effect in East Asia through two transmission mechanisms. Fi rst, transfer of development experience from Japan and second is the flow of investment from Japan. In addition to the member of ASEAN, Cambodia finally joined WTO in 2004. WTO membership will enable Cambodia to receive non-discriminatory MFN status in international trade, and WTO concurrence is expected to bring substantial trade and FDI benefit to Cambodia. Even though there is a good sign on economic growth, Cambodia economy is still in struggle since Cambodia lack of human resources and as well as infrastructure to improve the economy. Despite the recent heady growth rate, poverty remains widespread and about one third of population are living under the poverty line. Corruption has become a grass root in Cambodian culture that contributes to the unfair contribution of growth between the rich and the poor. The gap between the rich and poor is still high. According to the IMF report, the growth rate has fallen back by 2.7% in 2009 in response to the economic downturn. Both the garment and tourist industries were undermined by the global recession. In the first 5 months of 2009 for instance, clothing exports to the US, which is Cambodias dominant export market, dropped 27% from the same period of 2008. According to the Labor Ministry, around 93 garment and shoe factories closed in the first 11 months of 2009, resulting in the loss of 38,190 jobs and a further 60 factories employing 35,337 people were forced to temporarily suspend operations, The construction sector meanwhile was weakened by the bursting of a property bubble that undermi ned the banking system by boosting non performing loans. The IMF has expressed concerns over the deterioration in the health of the banking sector and has urged the central bank to strengthen its supervision of the financial system. Regarding Foreign Direct investment, Data from the UNCTAD indicate that FDI in 2008 was $815 mn. This was below the $867 mn level in 2007 and represented 37.9% of gross fixed capital formation. The total stock of FDI (book value) at the end of 2008 was $4.637 bn, which was equal to 41.5% of GDP and was 193.5% above the level of 2000. In summary, owing to the latest IMF consultation, In a press release on December 8 that outlined the highlights of the just released Article IV Consultation Report, the IMF noted that after a decade of high economic growth, the economy was undermined by the global economic downturn, which led to a reduction in garment exports, foreign direct investment inflows and tourist receipts. The economy was also restrained by the coll apse of the property bubble, which slowed the construction sector and had negative implications for the banking sector. The economy contracted by an estimated 2.7% in 2009. The weak economy prompted a major fall in imports that narrowed the current account deficit, and stymied inflation. Growth was expected to resume in 2010 with an increase of 4.3% in response to a rebound in the global economy which will spur garment exports. IMF is one of the institutions in the Breton Wood system. As we have already known that the IMF doesnt make project loans and, in particular, it doesnt make loan to finance population on family planning programs. The IMF loans are intended to help the borrower countries stabilize their economic situation and cover chronic deficit in their balance of payment. Generally, a countrys central bank is the borrower and recipient of the IMF funds. In the case of Cambodia, Cambodia has been one of the main recipients of the IMF technical assistances (TA) over the past decades. TA in Cambodia was delivered under the umbrella of the Technical Cooperation Assistance Program (TCAP). The content of the Cambodian TCAP was designed jointly by the authorities, other donors, and the IMF provided a comprehensive program of TA, covering key areas of reform related to economic policy, including fiscal and banking sectors, statistic and legal reform. Over a decade after signing of the Paris Peace Accord i n 1991, Cambodia was still facing many major economic challenges. Tax revenues were very low, the banking system was fragile and a fundamental civil and administrative reform was necessary to improve good governance. In the fiscal area, TA aimed at (i) strengthening tax policy and administration including human resources and improving the design of the tax system;(ii) Strengthening customs administration in order to maximize the return from pre-shipment inspection, enhance enforcement capabilities, modernize and streamline procedures; and (iii) strengthening budget management to improve the quality of budget formulation and execution, along with the design and implementation of effective internal and external audits. These objectives were pursued mostly by three long term resident experts in budget management, customs administration, and tax administration and these three experts accounted for over half of total TA delivered under TCAP. In addition, the overall objective of TA in ba nking sector reform was to help create a robust and efficient banking system through bank relicensing, strengthening regulations, and improving bank supervision. TA in economic statistics was meant to strengthen the capacity to produce statistics for economic policy making and private investment planning by improving national accounts, price and foreign trade data, and balance of payments, government finance and money and banking statistic. The objective of TA in the legal area was to improve the financial sector legal framework. Three years after the start of the TCAP, the impact of TA in these different areas varies considerably. The banking sector reform has been largely deemed a success. The relicensing program implemented by the National Bank of Cambodia (NBC) revamped the banking system by reducing the number of banks from 31 to 17, helping to restore the banking sector soundness. In response, public confidence in the banking system appears to be gradually improving, reflected in a 22 per cent increase in the deposit base during 2002 and further gains in 2003.6 Furthermore, loan spreads narrowed in 2003 as competition in the market appears to be increasing. Besides TCAP, every year the IMF always conduct the annual article IV discussion with Cambodia. The discussion mainly covers the area of Macroeconomic and financial policies. According to the recent press release, as in August 30 to September 10, 2010, an IMF mission from Washington, D.C visited Cambodia. The IMF mission has projected that real GDP growth will reach 4.5% to 5% in 2010, a significant turnaround from 2009. However, significant risks continue to cloud growth prospects. The fragility of the global recovery exposes Cambodias narrow export base with its reliance on the U.S and European markets. In the aftermath of global financial crisis, many challenges have been arising for the International Monetary Fund as well as Cambodian government to deal with. However, what the IMF have done for Cambodia are not anything new, for it has been working in Cambodia for quite a long time. Anyway, we can classify what the IMF has for and achieved in Cambodia into three main categories: surveillance, IMF-supported programs, and technical assistance/capacity building. In the surveillance area, the IMF has monitored the financial and economic policies of Cambodia and provided necessary recommendation on macroeconomic and financial policy to the Royal government of Cambodia. In doing so, the IMF has kept track of Cambodias economic development and regularly consulted with the government of Cambodia in finding the solution to the problem. For instance, recently, through the surveillance activities in Cambodia, it has observe that the Cambodian banking system is being in problem as the result of global economic downturn, and therefore, it has recommended the RGC to strengthen it banking system. This recommendation was done through a mechanism that has been used by the IMF called Article IV Consultation. In that report of that consultation, the IMFs executive director pointed out like this Immediate priorities should include strict enforcement of the new asset classification regime, prompt implementation of corrective action plans, development of a com prehensive bank restructuring framework, and increased supervision capacity. Regarding the technical assistance/capacity building program, the IMF assists Cambodia as well as other low-and middle income countries to manage their economies effectively by providing practical guidance and training on how to upgrade institutions, and design appropriate macroeconomic, financial, and structural policies. In connection to such TA and capacity buildings, the IMF has made great achievements in Cambodia. For example, the IMF has provided technical assistances to National Bank of Cambodia (NBC) in banking supervision, restructuring of banking system, balance of payment and monetary statistics, operation in foreign exchange and international reserve management, and information and computerization systems. Besides, the IMF has also helped the Ministry of Economy and Finance in fiscal policy management, and it has also assisted the Department of Custom and Excise in strengthening custom administration. Moreover, the IMF has also aided the Cambodians Ministry of Justice and the Ministry of Commerce to prepare insolvency law. Furthermore, the Ministry of Planning and the National Institute of Statistic has also received technical assistance from the IMF in preparation of national account and governments finance statistics. Relating to IMF-supported programs or lending programs, the IMF offers credit to the members who have trouble meeting their international payments and cannot find sufficient financing on affordable term. The main objective of this program is to help a country restore macroeconomic stability by rebuilding their international reserves, stabilizing their currency and paying for import. Cambodia like many other low-income countries has received a lot of concessional loan from IMF to develop their economy and reduce poverty. For instance, just to recall the year 1996, in that year the IMF provided a 41 million USD to the Royal government of Cambodia under the enhanced structural adjustment facility (ESAF) mechanism. As mentioned in previous mini-compositions, the International Monetary Fund has played very important role in global financial system. Its primary role is to help member countries maintain exchange rate stability by providing short term loan to those countries that are in balance of payment difficulty due to trade deficits or other factors. It was created at the end of World War II with an aim to support the global economic structure and financial order. To accomplish this task, the IMF has actively assist Cambodia and many other member states, especially the developing ones, through surveillance, technical assistance/capacity building and supporting program. Despite many success has been made, there are still problem that can be considered as the obstacle for the IMF in Cambodia, but here I am going to raise only two main issues to discuss. The first problem that challenge IMF is the negative consequence of global economic downturn that puts Cambodia economy in a dangerous place. As we have already known Cambodia economy depends heavily on garment, construction, and tourism sector. These sectors are the most hit by the crisis as they largely rely on foreign market and capital. For instance, according to a study conducted by the United Nations in Cambodia in 2009, about 20-30 percent of workers in garment sectors, construction sites and tourism sector have lost jobs since late 2008. This make Cambodias economic growth rate to decline dramatically from double digits in the years prior to the crisis to only 0.1 percent in 2009. This reflect that the IMF, as well as other Multilateral Financial Institutions such as World Bank and Asian Development Bank, to work harder in order to help promote the Cambodian economy in the wake of the global economic downturn. This is not an easy task for the IMF to deal with because the countries, such are the United States, which are the major financial contributors to this organization, are also in financial difficulty due to the impacts of the crisis. The second problem is not related to any other factors, but it is because of the procedures of the IMF itself. Before providing loan to Cambodia or any other countries who are in demand for financial assistance, the IMF first demand Cambodia and those countries to make reform such as reducing public spending, devalue their national currency and privatization . These demands, to a large extend, are consider by the Cambodian government and other assistance recipient government as new burden on their economy rather than something that can help them out of the problem. Hence, those governments do not want to rely on the IMF, they seek to obtain financial assistance from other sources. For instance, instead of follow the demand by the IMF in the sector that the Royal government of Cambodia found not important but would actually harmful the Cambodias, the government would turn to seek the assistance from China instead. Having experienced almost three decades of ravaged civil wars, Cambodias economy was greatly devastated. The Royal Government of Cambodia (RGC), with the technical and financial assistances from international development partners has been working very hard in reconstructing the war-torn economy. Among those development partners, the International Monetary Fund has also played a very active one. As we have discussed in the previous mini-compositions, the IMF has made significant contribution to the development of Cambodia. Like other development partners, the IMF gets involve in the Cambodias development in three main mechanisms. First of all, the IMF has monitored the financial and economic policies of Cambodia and provided necessary recommendation on macroeconomic and financial policy to the government. Second, it assists Cambodia as well as other low income country to manage their economies effectively by providing practical guidance and training on how to upgrade institutions, and design appropriate macroeconomic, financial, and structural policies. Last but not least, the IMF offers credit to Cambodia and other members who have trouble meeting their international payments and cannot find sufficient financing on affordable term. The main objective of this program is to help a country restore macroeconomic stability by rebuilding their international reserves, stabilizing their currency and paying for import. Through these mechanisms, Cambodia and many other developing countries have benefited greatl y from the IMF. Though everyone agrees that the IMF provides a lot of benefit to recipient countries, many of them do not happy with the IMF. The problem is that the assistance that the IMF offers to Cambodia as well as other low income countries always comes along with conditions. In order to be able to receive IMFs assistance, the recipient countries must agree with the IMF to accept the policies suggested by the IMF. Indeed, the policy suggested by the IMF are the ones already implemented successfully in some recipient countries. With this reason the IMF may expect that those policies must be plausible for every recipient country. However, in reality the same policy does not guarantee the same result for different country. Some policies might work well in some countries, but they might failed if applied to Cambodia or other countries else. For instance, one would expect that increase interest rate for deposit would increase the amount of deposit in financial institutions. Of course, this is true for those countries in which the financial or banking system is popular among the people. However, in Cambodia this policy will never work, for the majority of Cambodian people do not deposit their money in banks, but they just keep their money at home instead. Based on this sense, some possible disagreements between the government and the IMF arise. This makes the Royal government of Cambodia and other recipient countries prefer the assistance from other development partner to the assistance from IMF. For instance, the Cambodian government values the assistance from China the most because when provides assistance to Cambodia, China does not link with any conditions. In short, in spites of considerably succeed in various aspects of development in Cambodia, IMF has been faced and continues to face many challenges. However, the presence of IMF as the global financial governance is still very important.

Impact of globalization theories in managing cross cultural issues

Impact of globalization theories in managing cross cultural issues Introduction to the research Globalization is a favorite catchword of politicians and journalists. It also became the key idea for business practice and theory, and enters the debates of academic. People mean the globalization often confusing and confused. Here there is a description of some key concepts about the theory of globalization and also describes the experience of globalization [Beck, 2000]. Globalization is used in a short way to describe the connectedness and spread of technologies, communication and production across the world. That spread involves the interweaving of cultural and economic activity.  Globalization is also used to refer the efforts of the World Bank, the International Monetary Fund and others to create a global free market for services and goods. This political project is potential and significant  for damaging the poor nations which means to exploit the large process. Globalization is the sense of  connectivity in cultural and economic life across the world that was growing for centuries. Many believe that the present situation is in a different order to what has gone before. The speed of the exchange and communication, the size and complexity of the networks involved and the swerve volume of risk, interaction and trade gives the label a force for globalization [Carter F, 1996].  Ã‚   With the increase in economic interconnection the deep-seated changes of politics and the poor countries has become more dependent on the activities in central economies such as the United States of America where the technical and capital expertise tend to be located. There are shift in the power which is away from the nation and argues towards MNC. It is also witness the rise and brand of the globalization. The large corporations operate in many different countries and they are marketed and developed products that could be sold in Washington. The various brands like Sony, Nike, Coca Cola and the host of others have become a part of the fabric of wide numbers of lives of people.   Globalization also involves the diffusion of technologies, practices and ideas. Globalization is something more than the universalization and internationalization. It is simply the westernization or modernization. It is also the market liberalization. The globalization describes the social relation intensification of worldwide which links the distance places in such a way that the simple occurrences are shaped by the event which occurs with many miles away. This also involves a change that understands the experience localness and geography. The globalization has powerful social, cultural, economic and political dimensions [James, 2000]. The 4 themes that appear with regularity in the literature are:   Supraterritoriality and De-localization;   The power and speed of associated growth of risk and technological innovation;   The rise of MNC; and   The extent to which the creation and the move towards the free markets to lead the division and instability. Aims and objectives of the study Primary Objective: To understand the concept of globalization To study in detail various theories of globalization. To identify the cross cultural issues existing in various multinational corporations in India. To analyze the impact of globalization theories on managing those cross cultural issues. To evaluate the effectiveness of application of globalization theories in resolving cross cultural issues. Secondary Objective:  Ã‚   To create awareness about globalization theories in various multinational corporations in India. To emphasis the application of globalization theories in resolving cross cultural issues existing multinational corporations To assist the various multinational corporations in managing cross cultural issues. Review of literature There are 4 theories of globalization. They are: World Economy theory, Third way theory, Regional Bloc theory and World culture theory. World-Economy Theory: The description of world economic theory is: The process by which the capitalist world-system is spread across the whole globe. The Global marketplace is becoming so integrated and advanced so that the nation-state is becoming waste. The good thing about this theory is that the market is more rational than the governments [David S, 2000]. The bad thing about this theory is that the corporate power is less sympathetic than government. The completion of the process begins late in the 1500s and early 1600s by the explorers of Europe. The World-economy comprise of single labor force and mobile and single world market. The core countries have strong armed forces. Consume high profits, high skills and capital production of intensive. The perceived countries have weak armed forces, low-skill, extraction of raw materials, labor intensive production and weak [Anthony M, 2000]. The Semi-perceived countries have more diversified economies, less dependent on the core than peripheral areas and strong military forces than the perceived countries. Third Way Theory: The description of the third way theory is: This theory seeks to find the relationship between the processes of economy occurring in the local and global scales. This theory is also called as view of transformationalism because it looks the ways for transforming the power of nation to cope up with the pressures of globalization [Thompson P, 1999]. This theory does not focus on the global forces which reduces the powers of nation. The challenge existing institutions are used to restructure/reform or encourage great local autonomy. This theory is linked to agenda of politics. This theory also maintains the diversity in the face of forces of economy that encourages the uniformity. Regional Bloc Theory: The description of Regional Bloc theory is: This theory disagrees strongly with the hyper globalist. In this theory only one world market exists. The growth in the internationalism of investment and trade is the growth of regional economic blocs [Robert J, 1999]. The growth of the regional trading blocs has benefited some countries. There is no single institution or government to guide the process. This theory also inquisitions the acceptance of capitalism which is the root problem. The financial efficiency and emphasis competition of capitalism care for the disempowered and oppressed people. World-Culture Theory: The description of world culture theory is: This theory desire to celebrate and preserve the differences against the cultural homogenization. This theory differs from all other theories because it sees more globalization broadly, to increase the uniformity of culture across the world from the perspective of economics. This theory is also different because the previous theories view the growth of the single world culture which is possible as a consequence of globalization, while this theory view this as an important part of globalization. This theory deep roots the traditions of Europeans [Richard G, 1998]. In this theory the progress of continuation begun from several 100 years ago, with the settlers of Europeans. This theory has established control of politics and also brings new models for central government. In this theory the ideas of individuality and citizenship will spread across traditional boundaries of culture by replacing the traditional priorities of communities in many cultures. How World Culture Theory works: Glocalization: The universal processes and ideas involved in the globalization necessarily are absorbed and interpreted differently according to the history of specific groups and vantage point. The glocalization catches the way in which the heterogenization and homogenization join [Robertson, 1992]. Relativization: Each unit in the emerging world takes the shape similar to the others that surround it. For example as the nation becomes a subject for the universal standards which are derived from the common formation of citizenship, humankind in those societies becomes relativized. Similarly, the Real politics are common in the international system becomes relativized as the principles of humanitarian who invent this concept. The relativization of societies of the inter-state system occurs particularly in the concerns about identity of nations. Interpenetration: Particularly the particularism and universalism are becoming a part of single nexus, united in terms of universality of the experience and, the increase in the expectation. In globalization, the universal is made concrete and specifically it becomes endlessly avoided. Hence globalization is a form of institutionalization of the 2 fold process which involves the particularization of universalism and the universalization of particularism. Emulation: Though the globalization does not create common culture in which everyone holds the same values and beliefs so that it does create single ground in which all factors pursue their goals by comparing with others, by using at least some common standards. The early cases are Great Russia and Peter and Meiji Japan. Emulation takes the form of choosing the ideas of incorporating from the global ground [Danny M, 1992]. Contestation: The ideologies of globe-oriented advocate a tight integrated world while others define the difference. Since the religious movements and traditions are involved prominently in producing the images of world and the religion is a difficult site for these contestations. How World Culture Theory change: The world culture Theory can be changed by: Permanent globalization dynamics: The theory of World culture describes the open ended and ongoing process. All the features of the theory of world culture require continual change. The conflict of culture is the common mechanism. Deregionalization Movements: The globalization provokes resistance/ reaction. The globalization that produces the world equal cultures and substitutes of fundamentalism has its own vision of global. The fundamentalist defines the global fundamentals and operate in terms of global ideas [Waters M, 1995]. Multiple sources: While the theory of world culture emphasizes the role of worldviews and reflexivity in the globalization the principle change can originate anywhere. The theory of world culture is agnostic [Mary K, 2001]. Research methodology The systematic gathering recording and analyzing of the data about the problems, which formulate the hypothesis and suggested organizing, collecting and evaluating data, reaching conclusion and making corrections by testing carefully the conclusions to determine whether they fit to formulate the hypothesis Two forms of research are undertaken in order for the purpose of satisfying the objectives of the study: Primary Research: Data collected through first-hand sources Secondary Research: Second-hand data collected through different sources Primary research- Quantitative Research Quantitative research method will be followed in order to create a detailed analysis of consumers perception regarding emails and direct mails as marketing medium in India. Quantitative research offers several advantages to the study: Brower et al (2000, pg. 366) assert that quantitative researchers pursue- and insist that they generate- value-free, unbiased data. Similarly, McLaughlin et al (2002) highlight the following uses of quantitative approach: Research and establish explicit hypotheses Uses accurate measures of concepts Uses tests of statistical significance Uses controls for other explanatory variables Provides a clear theoretical context Secondary Research Secondary data is the information what was collected in the past for some other purpose. Usually, researchers start their investigation by studying a rich variety of already accessible data, to see if they can make a breakthrough in the study partly or wholly, without the use of expensive, time-consuming first-hand research. The following forms of secondary data will be used to research purpose: Books Journals and articles Newspapers Magazines Online web portals Annual Reports Government Agencies Independent Agencies Government official reports Research Design This study will be descriptive in nature. Sampling design Target population: The target population in this research refers to the top multinational corporations that have been prevailing for more than a decade in India. The respondents are employees designated at managerial level. Sample size This study takes into consideration ten different multinational corporations of India. Sampling unit The sampling units are the following ten multinational corporations and their managers. Samsung Reebok Hyundai Motors LG Vodafone Ford Motors Accenture Voltas Panasonic ABN Amro Bank Sampling method The sampling technique is taken for the study is Convenience Sampling. Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher [Joan Joseph Castillo, 2009]. In convenience sampling, the subjects are easy to select for the study since they are available ready. This technique is highly preferred by many because it is fast, easy and inexpensive. Size of Sample Survey A sample size of 10 respondents (one for each multinational corporation) will be considered for this study. Sampling plan: The data will be collected by mailing them the questionnaires to their workplace. Questionnaire Design: The questionnaire will consist of both open-ended and close-ended questions. Data Analysis and Interpretation The data collected from primary research will be analyzed and interpreted using statistical tools. It is suitable to the study over other tools, because: It provides both subjective as well as objective results, of which subjective can be converted into numbers/scores It can be used to identify and understand the hidden attributes or constructs which would otherwise (in case of direct analysis) have been unapparent It is inexpensive and easier to implement than other tools. Limitations of the study This concentrates on the impact of globalization theories on managing cross cultural issues in multinational corporations and does not involve any other issue. This study focuses exclusively on multinational corporations in India. This study analyzes only the cultural impact created in multinational corporations by globalization theories and does not involve any other impact. This study is applicable for multinational that have been successfully sustaining in the market for more than a decade.

The Minimum Wage Should Be Increased :: Argumentative Essay, Minimum Wage Essays

Since its inception, the minimum wage has been a hotbed for debate. If today’s leaders could manage to increase minimum wage, millions of families would benefit. A person working at minimum wage will only make about $10,700 a year. When rent, groceries, bills and gas are all added up, it appears to be a nearly impossible task to keep a family afloat. But working 40 hours a week at $5.15 an hour, one makes less than $206 a week after taxes. Making $206/week, one brings home about $824/month. Adding 17 gallons of gas at $2.20 a gallon in a car; the cost ends up to be about $38 a week, $152/month. The gas and electricity bill about $120, $50 for cable, $147 for property taxes, $45 for the telephone bill, $25 for water, and $42 for house insurance. All this totals about $580 (Abrams, H). Making it difficult to afford cable, and make the smallest payment possible on all the bills causing one to slip into debt. This is reality for many of the people in the United States. At the current minimum wage level, a full time, year round minimum wage worker in 2005 will earn $5,378 less than the $16,090 needed to lift a family of three out of poverty (Min imum). Today the federal minimum wage is $5.15, but should be about $8.50 if Congress had adjusted it for inflation over the past 35 years. While $5.15 may not seen that bad, when factoring in such variables as sky rocketing gas prices, budgets can get pretty tight. David Shepard, a sophomore at Wayne State University, worked at a Meijer Retail and Grocery Superstore for over two years while in high school. At the time Shepard lived with his parents and didn’t have to worry about paying rent or buying groceries, all that he had to pay for was filling up his gas tank and paying for his car insurance. Shepard recalled, â€Å"It was all I could do to pay for the basics like gas and bill’s, I barely had any money to have fun on the weekends†. This is only an example of a high school student that can nearly slip by on minimum wage with only a few expenses. There are 1.8 million people in America with children under the age of 18 that would benefit from an increase in m inimum wage (Minimum).

Stock Market crash of 1929 (present form) :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Before World War I only small fractions of Americans invested or had interest in the Stock Market. Many Americans thought of Wall Street with fear and loathing. Populist politicians denounced Wall Street as the center of financial shell games thought up by millionaire operators like Gould, Drew, Morgan and others.   Ã‚  Ã‚  Ã‚  Ã‚  But with the conclusion of the War, many of Americans were getting a different perspective of the Stock Market. Many lost fears of investing due to many were previously buyers of Liberty Bonds. Many Americans assumed they knew the advantages of investing and knowledgeable about stock splits, margin accounts, dividends, etc. New financial methods, the investment trust offered new approaches to investing in the market and many major corporations such as General Motors, General Electric and AT&T offered common stock and bonds were starting to boom and attracted many new money-seeking investors.   Ã‚  Ã‚  Ã‚  Ã‚  And till last month, the market was center of conversation, talked about and financial advice was shared everywhere! The market continued to increase, Major Corporations stocks rose incredibly. But brokers loans reached $137 million, and New York’s banks were in debt to the Federal Reserve by $64million. Warning signs began to appear in the market, and many market analysts began predicting the crash. Throughout the nation, thousands of investors were margin trading, buying stock on credit. The margin trader bought stock by paying less than the full price. This was highly profitable but extremely risky. If the stock value decreased the customer had to invest more money to sustain the account. And if the stock kept falling, the customer would run out of their money, and the broker, who usually borrowed money from their banker, was forced to sell out the account for any amount offered. If the customer could not pay the broker, the broker was unable to pay the banker, which placed of them all in debt.   Ã‚  Ã‚  Ã‚  Ã‚  Many banks wanted their money from brokers, brokers wanted their money from customers, and the only method most customers could get their money was by selling their stock. And so there were massive rapid sales that totaled to nineteen million shares on Friday the 25th of October. The selling of the stocks depressed the market, in other words caused the stock market crash.   Ã‚  Ã‚  Ã‚  Ã‚  Yesterday, on October 29, 1929 also known as â€Å"Black Tuesday,† was the most devastating day in economic history, a total of 16, 410, 030 shares were sold.

The Death of Christen :: Personal Narrative Writing

The Death of Christen It snowed for three straight days after my grandmother died. I wouldn't think the two facts were related but for the fact that the roads were all closed on the second day of the blizzard, and we were stuck at the wake all night long, like someone or something was trying to keep us there. It was weird, spending the night with dead people. I wasn't alone, of course. There was my family, and then there were the Szerniaks and their dead father, and the corpse of some creepy guy named William Manfred III who had apparently been abandoned at his own wake because his family couldn't make it through the snow. I went in to visit him once, but it was just too creepy in there by myself. My own dead relatives were bad enough, thanks. I finished off another piece of cold, greasy fried chicken from the fast food place next door and looked up. My uncle was still snoring in the corner, my cousin was still trying to look up my skirt (the perv) and my dad was still just sitting there in front of the coffin, candlelight tracing shapes around his eyes, swallowing the few tears he had left to cry. My mother wasn't there...she was stranded like us, although she had it slightly better. While we were here with a bunch of corpses, she was at least stuck in an office with hot coffee and her computer and stuff. She was probably having a blast. I wasn't. After a few more minutes of boredom, I decided to get up, stretch my legs and look for some sort of entertainment. There was a television in a small lounge near the bathroom, but it was currently being used as a smoking room by some nervous Szerniaks. I wasn't in the mood for watery eyes and a hacking cough, so I avoided the low-tar menthol-flavored fog bank and went and traced my name on the ice that had formed on the inside of the outside glass door, watching the world swirl around outside as I tried to avoid getting slush on my shoes. That's how I met Christen. "Can I sit here?" she asked, sliding down the wall and landing with a thump on the floor across from me, knees drawn up tight because I was taking up most of the hallway.

Modernism vs. Victorianism

According to the Witcombe, in his website regarding modernism, anything is modern at the time it was created. Strictly speaking, modern refers to the a certain period in history, more or less around the 1860s, where pieces of art depict ideologies and philosophies. Art works of this period include Manet, Belvedere, Louis David, de Goya, and Courbet, to name a few. These pieces portray ideas that seemed taboo, or too different from the what society believes in. Because prior to the turn of the Modern Age, ideas for art were too â€Å"old fashioned† as many has deemed.They seemed rigid, or stifled. These art works are categorized under Victorianism. Victorianism refers to a period where Queen Victoria reigned. During this period, many aspects of society, from science, politics and religion, were a stark contrast to the modern age. As written in the website The Victorian Web, this period is a high for inventions, where man is able to to create means for the improvement on how man lives. On this aspect of society, Victorianism is at an advantage. However, in regards to their religion, the people underwent â€Å"a great age of doubt†.Their literature was an attempt to combine Romantic and Neoclassical eras, focusing on emotions and the role of art and the artists to the public. This period also gave emphasis on movements such as democracy, feminism, socialism and Marxism. There were many established names such as Darwin, Marx, and Freud, that gave way to the Modern Era. In the same website, they said that Victorianism is a parent to Modernism, and as such, there was a strong reaction to the parent. Modernism gives light to the need to find what was holding society back to the â€Å"Old Fashioned†.By having more emphasis on the progress of society, Modernism strongly opposes the ideals of Victorianism. This is evident with the projects and creations of this period, the focal points were very different. Witcombe quoted Salvador Dali, modernism is â€Å"a revolution in consciousness. † One can assume that since Victorianism is related to a very strict parents, Modernism as a child will strongly repel these ideals and create his own. Modernism focuses on freedom. By comparing the many art works from paintings to literature, to science and technology, one cannot be mistaken of the differences between these two periods.Another metaphor can be a sealed bottle. Victorianism refers to that sealed bottle, and that would be art in itself. However, people would have noticed that a sealed bottle would have served no purpose to society. There were instances where a sealed bottle could have done something more progressive for society, and not just for aesthetic values. But it is not enough for others. These people would be the forefathers of modernism. They didn't want a sealed bottle. They want an open bottle, with all its contents pouring out.That would be art, the dynamic factors of modernist approach calls for greater improvem ent. It inevitably foresees progress. As a natural reaction, anything that is repressed tends to fight back, to go to the extreme opposite. This is evident in many cases, as it is here between Modernism and Victorianism. The people back then, in the regime of Queen Victoria, were gullible, always easy to follow and be affected by what authority and society dictates. The modernist people thought that there must be a time when they can think for themselves, and be liberated by the chains of society.There were so many things that could more than tickle a man's imagination during the former period, and according to ChangingMinds. org, the thoughts and information that cannot be fully handled by the mind, is taken aside and processed in a different manner. Effects reflect in a different manner. This is called Repression. In the case between these two periods, the people had been repressed in such a way that the matters where their eyes should be open, their eyes have been closed either b y society, or by those in authority, using threats or unwanted consequences as an exchange for disobedience.In conclusion, Modernism is the reaction to Victorianism because of the repression on the ideals and practices of the people. Modernism is the point where the consciousness of the people have been opened to even greater ideas, philosophies, and possibilities. The people were liberated to reality with the use of the many aspects of society, pushing it forward. Remaining at a state where one is not challenged, stagnant at a point where life is dull, is never a good thing. Man would not be where he is to this day without this turning point.However, human beings will inevitably have such a turning point, for the complex mind of man can be more cunning than we perceive. He will never be content, and will always aspire for changes. Works Cited Landow, George. â€Å"The Reality of Victorianism. † The Victorian Web. 15 December 2007 http://www. victorianweb. org/vn/victor4. htm l â€Å"Repression. † Changing Minds. 15 December 2007 http://changingminds. org/explanations/behaviors/coping/repression. htm Witcombe, Christopher. â€Å"Root of Modernism. † Modernism. 15 December 2007 http://witcombe. sbc. edu/modernism/roots. html.

Research Proposal on Consumer Decision Analysis Essay

Primary interrogation accusative To match the elements influencing the consumer conclusiveness era deal harvest-time imbibings in the age radical 17-30 in the city of Pune. Secondary research objective To determine the harvest-festival attributes influencing dumbfound decision of take sop up injurys. To determine the reasons for consume dissimilar ingathering booze betrays. To determine the approximately pet SKU(quantity) in ingathering racket category. To determine the roughly favorable transport in the increase drink category. Data which research plans to feed figures influencing the excerption of takings drinks over otherwise beverages.Factors influencing woof of a feature harvesting drink cross step forward. Factors influencing the choice of a particular channel in ingathering drink category. valuate of In ground levelation to Management This authorship aims to generate selective information on various factors influencing cons umer decision while acquire a harvest-feast drink. Companies privy put on this information for secernateing the aw beness levels of their respective commemorates in the harvest drink category. Also companies can adjudicate their positioning and promotion strategies base on the factors influencing the choice of a particular increase drink snitch.Companies can also utilise the factors influencing the choice of SKU for managing their portfolio of antithetical SKUs in the increase drink category. The information on factors influencing the choice of a channel can be used to digest on the maturement bring and also in managing alive channels. This report also contains broad found trends on consumer profile, awareness levels, usage patterns and fruit drink category as a whole which can be employ to make inferences ab surface the future. enquiry commence Data collection methods.a) Secondary Research External secondary selective information has been generated to obtain vol ume of sales regarding beverage markets, fruit drinks, each of the brands and the positioning of each of the brands. b) check up on Research Data was collected from candidates development questionnaire. The questionnaire was distributed in colleges and slew on the street. I distributed the questionnaires egressside the shops to gather data from quite a little who had discern to visit thither. I do an online questionnaire and circulated on the internet and ga in that locationd results from those. step Instruments The measurement instrument in the questionnaire was a five point Likert outmatch. Apart from inside information regarding their choice of drink for diversion, their oftenness of visits and the channels they choose, their spending patterns will also be mapped. The data was extracted and put in MS Excel. All the further abbreviation was thusly carried out using SPSS. The measurement was hunch forwarding to determine a fair inclination about the various a ttributes and conducted factorial psycho compend of the important attributes. Samples The aim was to collect nose candy samples for the analysis. The samples should be such that they are consumers of fruit drinks.I also tried to get an adequate ratio of men and women in the samples. The briny demographics fundamented were the younger age root as they are to a greater extent(prenominal) wellness conscious and aware of such wellness drinks. Also I tried to focus more on the college going congregation and young professionals as they would be more interested in trying out new products and were more conscious. Buyers who sw all(prenominal)ow been eat fruit drinks were better able to swear out the questions regarding the influencing factors and the reasons for their consumption and bargain for. The samples collected from internet accept also been genuinely valuable in the research.Analysis Techniques The analysis techniques used hurt been on SPSS and the tests were perf ormed to ascertain the factors influencing the consumer decision while buying fruit drinks. Factor analysis was conducted to discern out of the 13 factors principally which factors puzzle out the buying habits of the consumers. Ultimately I identified 5 factors which mainly sustain an influence. I also conducted correlativity coefficient tests to disclose out the various reasons for purchasing all particular brand of fruit drink. The main limitation is the sampling conducted. It was make in a random manner and no particular technique followed.In the commencement survey a great human activity of college students deliver been surveyed. The data susceptibility not be representative of the entire population. Limitations confused statistical techniques as learned have been implemented and conclusions as best practical have been drawn making someer assumptions as and when required. Since no data was on interval or ratio scale it was not feasible to conduct retroflexio n and ANOVA. Factor Analysis The Perceptual affair for various factor recognized revolved Component Matrix(a) Component wellness and media thingmajig product features parcel of land figure hygienics influence range_ whole steps 0.112 -0. 069 0. 847 -0. 056 0. 033 availability 0. 011 0. 001 0. 82 0. 009 0. 042 brand embassador 0. 633 -0. 072 -0. 253 -0. 118 0. 3 visual_packg 0. 084 0. 072 0. 062 -0. 023 0. 872 value -0. 14 0. 003 0. 088 0. 691 0. 438 quantityavailable 0. 108 0. 643 0. 041 -0. 181 0. 06 promotionschemes -0. 08 0. 856 -0. 039 0. 172 -0. 032 packetcleanliness 0. 926 0. 004 0. 152 -0. 013 -0. 014 brandvalue -0. 116 0. 794 -0. 159 0. 125 -0. 028 nutritionvalue 0. 778 -0. 074 -0. 043 0. 067 -0. 088 sapidness 0. 147 0. 118 -0. 113 0. 779 -0. 261 adfreq -0. 065 0. 8 0. 052 0. 046 0. 066 end pointdate 0. 805 -0.009 0. 244 0. 04 0. 043 Extraction Method point Component Analysis. whirling Method Varimax with Kaiser nary(prenominal)malization. a. Rotation converged i n 6 iterations. The factors recognized later on the factor analysis are as under Factor 1 wellness and hygienics 1. Packet cleanliness 2. Nutrition lever 3. Expiry Date Factor 2 Media Influence 1. Promotion Schemes 2. strike out Value 3. AD Frequency Factor 3 contraption 1. Range of flavors 2. Availability Factor 4 product bears 1. Price 2. coolness Factor 5 bundle instauration 1. optic Packaging Attributes those were not important 1. Brand Ambassador 2.Quantity purchasable The perceptual maps show the mapping of different factors in the sagaciousnesss of the customers and the experience among them. The data was reduced from many attributes to 5 factors that have similar attributes. The various factors mapped according to the revolve results of factor analysis. The factors were attached names based on the attributes in them. These factors were used to form the factor analysis where two factors were mapped on X and Y axis to know the relation surrounded by them. T he factors second the ships company to know how the product is currently mapped in the customers mind.If a target consumer is focused upon then the factors can be changed and a different map can be formed. The attribute brand ambassador and parcel sizes available are not a major attribute in any of the factors. This justifies the fact that almost all the major fruit drinks are not endorsed by any of the big brand ambassador barring a few such as minute wet nurse pulpy orangish (Nikhil Chinappa ) . Also the shape of the package sizes available is not touch on the consumer decision while making a buy for fruit drinks. CrossTabs 1. acquire relative relative frequency VS SKU PREFERRED.Crosstab suppose SKU 200 ml buyfrequency 1-3 multiplication 4-6 time more than 6 measure rarely Total 25 15 7 11 58 ccc ml 2 6 1 1 10 500 ml 5 6 4 5 20 1 litre 2 0 4 6 12 Total 34 27 16 23 deoxycytidine monophosphate Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood propor tion Linear-by-Linear tie beam N of Valid Cases a. 19. 117a 20. 380 8. 109 cytosine df 9 9 1 sided) . 024 . 016 . 004 10 cells (62. 5%) have anticipate look at slight(prenominal) than 5. The minimum expect debate is 1. 60. Since p value is less than important i. e. .05 (95% confidence level), wherefore h0 is rejected. This shows that there is soaring association surrounded by purchase frequency and SKU or quantity packs.This is an distinction of the fact that people preferring smaller SKUs usually purchase more as compared to others. then mellowed association mingled with purchase frequency and SKU (pack sizes ) is constituted . 2. PURCHASE relative frequency VS sexuality purchasefrequency * gender Crosstabulation Count gender antheral purchasefrequency 1-3 clock 4-6 propagation more than 6 measure rarely Total 19 18 12 17 66 female 15 9 4 6 34 Total 34 27 16 23 one hundred Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood ratio Linear-by-Line ar tie-in N of Valid Cases 2. 776a 2. 776 2. 387 vitamin C df 3 3 1 sided) . 428 . 427 . 122 a. 0 cells (.0%) have expected total less than 5.The minimum expected think is 5. 44. Since p value is greater than important i. e. o. 05 (95% confidence level), therefore there is no association surrounded by purchase frequency and gender. 3. CHOICE OF CHANNEL VS FACTORS change CHOICE OF CHANNEL channel * reasonforchannel Crosstabulation Count reasonforchannel Pricing channel Retail keep Supermarket Cineplex Restaurants journey Pan shops Others Total 4 4 1 1 1 0 1 12 air 8 6 0 3 2 2 0 21 Nearness 23 6 0 1 1 0 0 31 Service 0 0 0 1 0 0 0 1 Display 13 6 2 3 1 0 0 25 news report 0 1 2 0 0 0 0 3 Occasion 6 0 0 0 0 0 1 7 Total 54 23 5 9 5 2 2 100.Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 68. 211a 50. 165 1. 108 100 df 36 36 1 sided) . 001 . 059 . 293 a. 43 cells (87. 8%) have expected wait less than 5. The mi nimum expected look at is . 02. Here p value is less than alpha i. e. 0. 05 (95% confidence level) therefore Ho is rejected. This shows that there is high association in the midst of choice of channel and factors affecting the choice of channel.This gives an version such that those people who hold availability and resemblance as their factor affecting the choice of channel might prefer buying fruit drink from retail stores or marketplace stores. Thus a high association is established. CROSSTABS OF PURCHASE FREQUENCY VS REASONS FOR HAVING FRUIT DRINKS I conducted crosstabs of purchase frequency with the scores /ranking give by various respondents to the various reasons for imbibing fruit drinks such as tenderisation, refreshment, enjoyment, kind evoke, lieu, basic thirst, taste etc. out of all these crosstabs association was found between two cases.The two cases have been given below 1. PURCHASE FREQUENCY VS recreation purchasefrequency * refreshment Crosstabulation Cou nt refreshment uncomplete learn nor strongly disaccord purchasefrequency 1-3 propagation 4-6 times more than 6 times rarely Total 20 18 9 8 55 disaccord 7 6 7 12 32 disagree 5 0 0 2 7 agree 2 1 0 1 4 strongly agree 0 2 0 0 2 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 628a 23. 332 . 108 100 df 12 12 1 sided) . 056 . 025 . 742 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is .32. Since p value is less than alpha (95% confidence level) thus there is high association between refreshment settle and purchase frequency. This might be an indication of the fact that people tipsiness fruit drinks for refreshment purpose generally buy more as compared to others. PURCHASE FREQUENCY VS BASIC THIRST purchasefrequency * basicthirst Crosstabulation Count basicthirst neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 6 11 3 11 31 disagree 15 6 9 9 39 disagree 7 6 0 2 15 agree 5 4 4 0 13 strongly agree 1 0 0 1 2 Total 34 27 16 23 100.Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 262a 26. 177 4. 223 100 df 12 12 1 sided) . 062 . 010 . 040 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95%) therefore there is high association between purchase frequency and basic thirst / option purpose. This might be an indication of the fact that people drunkenness fruit drinks for basic thirst / filling purpose generally buy more as compared to others.Correlation Correlation of the various brands (i. e. Appy, Real, Tropicana etc) was done with various reasons for drinking such as refreshment, enjoyment, vitality, mental lift etc. I tried to identify the various reasons that are correlated with various brands . This activity fundamentally helped us in identifying the perception and connotations of people towards various fruit drink brands. spare-time activity are some of the inferences that I established after conducting the correlation analysis. 1. in that location was a fundamental correlation between brand Real and the spare-time activity reasons for drinking health use side 2. there was a strong correlation between brand Tropicana and the pastime reasons for drinking wellness Enjoyment 3. there was a significant correlation between brand Maaza and the undermentioned reasons for drinking Attitude 4. on that point was a no correlation between brand diagonal and the various reasons for drinking. 5. in that location was a significant correlation between brand Appy and the following reasons for drinking Socialising 6.There was a significant correlation between brand Frooti and the following reasons for drinking Taste rational lift 7. There was a significant correlation between brand Mangola and the f ollowing reasons for drinking Taste Mental lift 8. There was a significant correlation between brand Pulpy orange and the following reasons for drinking Attitude 9. There was a significant correlation between brand Twister and the following reasons for drinking Taste Mental lift 10.There was a significant correlation between brand Others (ex. Lehberry etc.) and the following reasons for drinking Attitude Basic thirst Conclusion On the basis of the data collected and the tests conducted I have arrived at the following conclusions With the help of correlation I was able to identify the attributes that consumers associate with the various fruit drinks and which in turn drive their purchase decision for the same. For example Tropicana is associated with health and enjoyment whereas Appy is associated with socialising. These resile the perceptions of the various fruit drinks in the mind of the consumers.The crosstab between purchase frequency and SKU showed that those purchas ing smaller SKUs purchase more frequently as compared to those who purchased a 500ml or 1litre. On the other hand there is no impact of gender on purchasing frequency for fruit drinks. There is a high association between the channels best-loved and the factors affecting these channels. The most important factor came out to be location or nearness of the channel. There is also a high association between purchase frequency and reasons for consuming fruit drinks such as refreshment and fulfilling basic thirst.In factor analysis I found out 5 factors which mainly have an impact on the purchase of a fruit drink. There were two factors which did not have any significant impact. Also, I found out that the most favorite(a) channel for purchase in retail stores. The most preferred SKU is 200ml packs which could be due to convenience. The most preferred drink is Frooti followed by Tropicana and Real. Annexure Perceptual Maps 1.wellness & Hygiene Vs Media Influence 0. 778 health and hygienic s -0. 08 0. 926 -0. 116 0. 778 -0. 065 0. 805 media/external influence 0. 856 0. 004 0. 794 -0. 074 0. 8 -0. 009.promotionschemes packetcleanliness brandvalue nutritionvalue adfreq expirydate 2. Health & Hygiene Vs gimmick health and hygiene range_ tactual sensations availability packetcleanlines s nutritionvalue expirydate 0. 112 0. 011 0. 926 0. 778 0. 805 convenience 0. 847 0. 82 0. 152 -0. 043 0. 244 3.Health & Hygiene Vs Product Features health and hygiene price packetcleanlines s nutritionvalue flavour expirydate -0. 14 0. 926 0. 778 0. 147 0. 805 product features 0. 691 -0. 013 0. 067 0. 779 0. 04 4. Media Influence Vs Convenience media influence range_flavours availability -0. 069 0. 001 convenience 0. 847 0. 82.promotionschemes brandvalue adfreq 0. 856 0. 794 0. 8 -0. 039 -0. 159 0. 052 5. Media Influence Vs Product Features media influence price promotionscheme s brandvalue flavour adfreq 0. 003 0. 856 0. 794 0. 118 0. 8 product features 0. 691 0. 172 0. 125 0. 779 0. 046 6.Convenience Vs Product Feature convenience range_flavours availability price flavour 0. 847 0. 82 0. 088 -0. 113 product features -0. 056 0. 009 0. 691 0. 779 7. Health & Hygiene Vs Package Design visual_packg packetcleanline ss nutritionvalue expirydate health and package hygiene design 0. 084 0. 872 0. 926 -0. 014 0. 778 0. 805 -0. 088 0. 043 8.Media Influence Vs Package Design media/external package influence design visual_packg 0. 072 0. 872 promotionscheme 0. 856 -0. 032 s brandvalue 0. 794 -0. 028 adfreq 0. 8 0. 066 9. Convenience Vs Package Design range_flavou rs convenience package design 0. 847 0. 033 availability visual_packg 0. 82 0. 062 0. 042 0. 872 10. Product features Vs Package design product features visual_pack g price flavour -0. 023 0. 691 0. 779 package design 0. 872 0. 438 -0. 261 Questionnaire QUESTIONNAIRE 1. Whom do you buy fruit drinks for? (Tick one) a) Myself b) Family c) Children d) institutional purposes / social occasions 2.a) b) c) d) 3. a) b) c) d ) How often do you have a fruit drink? 1-3 times a week 4-6 times a week More than 6 times a week seldom (fortnightly ) What quantity do you usually prefer to buy? 200-250 ml (Tetrapak) 300 ml 500 ml bottle 1 litre 4. Through which medium did you come to know about your preferred fruit drink brand? a) Hoardings and banners b) Newspaper and magazines c) TV/radio d) Word of mouth e) Others .. 5. Do the following reasons influence your consumption of fruit drinks? Strongly Disagree Neither summate disagree agree nor REASONS disagree For social occasions / entertainment It acts as a refreshment.Strongly Agree It provides enjoyment It tastes very good It satisfies my basic thirst and is filling I feel a signified of well being after consuming it It gives me vitality and energy It relaxes me mentally It reflects my attitude 6. Rank the following fruit drinks from 1 to 5, with 1 being least preferred and 5 being most preferred a) Real b) Tropicana c) Maaza d) Slice e) Appy f) Frooti g) Mangola h) Pulpy orange i) Twister j) Others 7.How important are the following factors for purchasing a fruit drink? FACTORS Very less Less No important important Influenc e measurable Very Important Flavor No. of flavors Availability and Convenience Price Cleanliness of packet/ not damaged Manufacturing date /expiry date Frequency of advertisement Brand ambassador Nutritional value/ kilocalorie content Brand value /brand name SKUs available Promotion schemes/discounts Visual appeal of packaging 8. Which is your most preferred channel for purchasing a fruit drink?a) Retail store/grocery store b) Supermarket/hypermarket c) Cineplex d) Pan shop/kiosks e) Restaurants f) Travel g) Others. 9. a) b) c) d) e) f) g) h) Which is the most important characteristic for choosing the channel? Pricing Ambience Location/ nearness Service Display /merchandising story Occasion Others Personal Details 1. climb on a) b) c) d) 17-20 21-24 25-28 29 and above 2. Gender a) male b) Female 3. E ducation a) b) c) d) e) High initiate Undergraduate Graduate Postgraduate Others.